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Vika Lebedeva- Baxter

I help science marketers grow their revenue and use their budgets efficiently through content strategy and deep leads' work.

Vika Lebedeva-Baxter is the Co-Founder of Qincade, a specialized agency that assists Life Science companies in enhancing their marketing strategies and driving growth through improved conversion rates in their sales funnels. With over 18 years of marketing experience, she focuses on helping organizations in the Life Sciences, MedTech, and Biotech sectors refine their marketing approaches and optimize lead generation and content marketing efforts.234

Before co-founding Qincade, Vika served as the Marketing Manager for Campus Innovation at the Wellcome Sanger Institute. During her tenure there, she led various marketing and communications initiatives, including the first Campus Hackathon and the Wellcome Genome Campus Startup School. Her background also includes roles at the University of Cambridge, where she managed projects related to healthcare networks and innovative manufacturing.12

Highlights

Aug 29 · linkedin

#sciencemarketers are you struggling to get the sales team to buy into your marketing brilliance?

It’s time to show them how your #marketing magic is driving revenue and helping them hit their goals. When sales sees the value, they’ll be more likely to join the party.

Here are a few ways to make it happen:

  1. Attribute revenue to content marketing --> Crafted some killer blog posts or whitepapers? Use UTM parameters and analytics to track how many leads enter the sales funnel after engaging with your content. If a whitepaper drives conversions, tie that revenue back to the content.

  2. Analyze customer journey data -->Dive into customer journey analytics to pinpoint which marketing touchpoints led to conversions. Notice that webinar attendees are twice as likely to purchase within a month? Present the data to show how your marketing efforts are boosting high-converting leads.

  3. Customer retention and upsell --> Launched a loyalty program or targeted email campaign? Track sales from these customers over time to demonstrate how you’re driving repeat purchases and upsells. If 30% of customers respond to an upsell email, that's revenue you can directly link to your efforts.

  4. Align targets with specific campaigns --> Got a sales team aiming to increase a product’s sales by 15% this quarter? Tailor a marketing campaign to support that goal. Then, track and share the data showing how your campaign helped them hit those targets.

So here’s a real question for you—how many of these easy ideas can you implement in the next 2 weeks?

📈 I share marketing insights, as part of our mission to help Life Science companies drive growth.

🤲 If you want to join us on our journey, follow me, Jen Wells or Qincade

⏩ Please re-post this if you've found it helpful

#ContentMarketing #LeadNurturing #ConversionImmersion #MarketingSalesAlignment #LifeSciencesMarketing

Aug 28 · linkedin

Alchemists tried for centuries.

Pb → Au (Lead) (Gold)

Life science marketers succeed daily.

The strategies that work?

To be found in this latest 'Qin great Qincade article (see link in comments)

#QincadeContent #LeadsToSuccess #FunnelConversion #LeadOptimization #ScienceMarketing

Related Questions

What inspired Vika to co-found Qincade?
What are some of Vika's notable achievements at the Wellcome Sanger Institute?
How did Vika's role at GRL prepare her for her work at Qincade?
What specific strategies does Qincade use to help Life Science companies?
How has Vika's marketing expertise evolved over her 18-year career?
Vika Lebedeva- Baxter
Vika Lebedeva- Baxter, photo 1
Vika Lebedeva- Baxter, photo 2
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Location

Greater Cambridge Area