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Victoria Hitchcock
Fashion LifeStylist, Virtual Image Maker, Entrepreneur
Victoria Cárdenas Hitchcock is a renowned fashion lifestylist and personal image maker based in Silicon Valley. She is the founder of Victoria Hitchcock Style, a company that provides personalized styling services to tech executives, entrepreneurs, and professionals.12
Hitchcock has developed a unique approach to styling, which she calls the Deconstructed Office and Lifestyle approach. This method focuses on creating a personal brand for clients that extends beyond just clothing, encompassing their entire lifestyle and professional image.3
Known as the "hoodie exterminator" in Silicon Valley, Hitchcock has made a name for herself by helping tech professionals transition from casual attire to more refined, high-end fashion choices.23 Her client list includes tech entrepreneurs, CEOs, professors, scientists, and philanthropists ranging from their 20s to 50s.2
Hitchcock's services include:
- Rejuvenating clients' style for specific events or issues
- Excavating and resuscitating wardrobes
- Providing comprehensive lifestyle optimization
- Offering virtual styling for professional on-screen digital images
- Creating customized style portfolios for streamlined dressing1
With a background influenced by both Southern California and Spain, Hitchcock's interest in fashion began at a young age. She has since become a respected figure in the fashion industry, with publications like GQ referring to her as "the world's most exclusive stylist".3
Highlights
Silicon Valley style has been all-slacker-no-sophistication for decades, but the tide is finally starting to turn. While I’ve had clients grudgingly ditch their hoodies for cashmere sweaters for a few years, the big-name tech moguls have remained surprisingly consistent in their sartorial choices. Until now. Suddenly it is cool to have a fashion professional in your corner, and the upgraded looks are notable. The Wall Street Journal asked for my thoughts for this article, “Wait, When Did the Schlubs of Silicon Valley Learn to Dress?” #siliconvalleystyle #techstyle #techmogulstyle #VictoriaHitchcockstylist #stylist #lifestyle #lifestyleconsultant #sanfranciscofashionstylist #sanfranciscoimagemaker #sanfranciscofashionconsultant #bayareafashionstylist #bayareaimagemaker #bayareafashionconsultant #imagetransformation #effortlesschic #styleicon
