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Victoria Olsina
SEO Consultant: Crypto, Blockchain, FinTech & SaaS - Brighton SEO Speaker 2021
Professional Background
Victoria Olsina is an accomplished Head of SEO and Growth, specializing in the dynamic fields of FinTech and Blockchain. With a rich background spanning over a decade, Victoria has made a name for herself as a seasoned SEO consultant and a bilingual conference speaker, fluent in both English and Spanish. Hailing from the beautiful landscapes of Argentina, she has cultivated her expertise across three continents, cementing her position as an influential thought leader in the digital marketing landscape.
Throughout her career, Victoria has collaborated with numerous global brands that have shaped the industry's standards, including major players such as Barclays, ConsenSys, Telecom, Lotto, Kathmandu, Citizen Watches, and New Zealand Tourism. Her extensive experience has equipped her with a comprehensive understanding of the intricacies involved in search engine optimization and growth strategies. From B2B to B2C sectors, her versatility in working across multiple industries, including Retail & ECommerce, Telecommunications, Government, and the Public Sector, showcases her adaptable approach and strategic mindset.
Victoria’s full-stack digital marketing experience spans numerous realms, including SEO, Paid Search, Paid Social, and Email Marketing. She has a solid client-side background in the financial sector working with leading organizations like Barclays, SMELoans, and Flexy Finance. Beyond her work in traditional companies, she has dived into the innovative landscape of FinTech startups, demonstrating her passion for growth and innovation with companies such as Dojono and ConsenSys. Additionally, her agency experience at prominent marketing firms like BBDO and Saatchi & Saatchi has further strengthened her capabilities in strategizing and executing effective digital marketing campaigns that drive results.
Armed with a comprehensive understanding of analytics tools such as Google Analytics, Adobe Analytics, Tableau, and Google Data Studio, Victoria is commercially driven and data-centric in her approach, rooting her strategies in solid data insights. Her ability to manage teams of 5-10 people has proven advantageous in fostering collaboration and achieving objectives within teams. Victoria’s expertise extends across diverse markets, including EMEA, the US, LATAM, and APAC, allowing her to navigate the global digital landscape with ease.
In addition to her practical experience, Victoria has a passion for teaching and training, which has been demonstrated through her extensive background as an SEO speaker and conference host. She has contributed her expertise to various platforms, including SEMrush Webinars, Women in Technical SEO, Searchmetrics Summit, Benchmark Search, and Search London, sharing insights and fostering a community of learning among digital marketing professionals.
Education and Achievements
Victoria Olsina's academic background is equally impressive, having pursued a Tertiary Degree in Advertising from Escuela de Comunicación Audiovisual La Metro, where she excelled with a remarkable 80%. She also holds a Diploma in Design Management from Centro de Diseño Córdoba (CDC) and a Tertiary Degree in Multimedia Design, achieving an outstanding 90% during her studies at IES. Victoria’s education in digital marketing was further augmented by a Diploma in Online Marketing from Universidad Blas Pascal, where she again showcased her dedication to excellence with a score of 90%. During her formative years, she undertook the IB & IGSCE with an impressive 94% at Colegio Bilingüe Mark Twain, setting a solid foundation for her future educational and professional endeavors.
With a commitment to continuous learning and professional development, Victoria is not only a learner but also an educator, demonstrating her passion for sharing knowledge and experiences within the digital marketing landscape. Her teaching experience as an Ecommerce Teacher for the Digital Marketing Diploma at Mundos E exemplifies her dedication to the next generation of marketers, empowering them with the insights necessary to succeed in their careers.
Notable Achievements
Victoria's influence in the SEO and digital marketing community is showcased by her ability to lead as the Head of SEO & Growth at Dojono and as the former Head of SEO EMEA at ConsenSys. Her prowess in search engine optimization and acquisition strategies was formerly evidenced during her role as the SEO and Acquisition Manager at Barclays, where she developed and implemented campaigns that significantly enhanced the brand's digital performance. Her commitment to improving online visibility for her clients has unraveled numerous successful projects throughout her career.
Victoria's hands-on experience at various prestigious organizations including her work as a Digital Marketing Strategist at eCommistry and Digital Marketing Manager at Touchcast NZ highlights her adaptability and range of skills within the digital arena. Her earlier roles involved consulting and producing digital content for top agencies, which have enriched her understanding of consumer behavior and marketing dynamics.
In summary, Victoria Olsina stands as a prominent figure in the SEO and digital marketing realm, known for her dedication to growth and learning. Her multilingual capabilities, diverse market experience, and firm understanding of both traditional and innovative sectors of marketing continue to position her not only as an expert but as a source of inspiration within the industry. As she engages with various platforms, disseminating her knowledge and insights, it is clear that Victoria's journey is one of remarkable achievement and unwavering commitment to excellence.
Education
- Tertiary Degree in Advertising from Escuela de Comunicación Audiovisual La Metro (80%)
- Diploma in Design Management from Centro de Diseño Córdoba (CDC)
- Tertiary Degree in Multimedia Design from IES (90%)
- IB & IGSCE from Colegio Bilingüe Mark Twain (94%)
- Diploma in Online Marketing from Universidad Blas Pascal (90%)
Achievements
- Head of SEO & Growth at Dojono
- Formerly Head of SEO EMEA at ConsenSys
- SEO and Acquisition Manager at Barclays
- Ecommerce Teacher for Digital Marketing Diploma at Mundos E
- Digital Marketing Strategist at eCommistry
- Digital Marketing Manager at Touchcast NZ
- Digital Producer at Saatchi & Saatchi New Zealand
