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Victoria Roe
Philanthropy Manager (NextGen) at UNICEF UK
Victoria Roe is a Senior Philanthropy Manager at UNICEF UK, specializing in the organization's 'Next Gen' approach.1 She focuses on developing relationships with younger supporters, particularly those in their teens, twenties, and early thirties.1 Victoria's work involves implementing strategies to engage and cultivate relationships with younger philanthropists, recognizing their unique perspectives and potential for long-term impact.1
In her role, Victoria oversees UNICEF NextGen, a program designed to attract and nurture younger donors. This initiative includes a low-entry pledge program starting at £20 per month, as well as targeted communications such as quarterly newsletters with advocacy actions and fundraising inspiration.1 Victoria emphasizes the importance of viewing donors holistically, considering not just their financial contributions but also their networks, influence, and unique experiences that can leverage significant impact for the organization.1
Highlights
I can’t think of another time in my life where I have been surrounded by so many talented people, representing every corner of the globe, from across all sectors and backgrounds, but united by one common passion – to use their unique leverage and influence to generate impact for the world’s children. This year’s UNICEF NextGen Summit took place in Copenhagen. We visited UNICEF Supply Division – our global Supply & Logistics Hub, which is the largest humanitarian warehouse in the world and runs 24/7. It’s approximately the size of Rome’s Colosseum, and utilises state-of-the-art technology and UNICEF experts in their field to ship lifechanging supplies to wherever they are needed most. In 2022 alone, UNICEF delivered over 2 billion water purification tablets = enough to purify the equivalent of nearly 900 Olympic-size swimming pools. But that’s not the only thing that blew me away during this Summit. International UNICEF staff and NextGen members met at UN City for an action-packed day of strategising how best to support UNICEF’s lifesaving work for children. We discussed the future of philanthropy (spoiler alert: the future is already here!), and dove deeper into UNICEF programmes on metal health, climate, education, and innovation. Investing in children yields the highest returns – and I can safely say this was a room filled with changemakers who are determined to use their collective thought leadership to shape a better future for all. Thank you to our NextGen members for your precious time and infectious energy. And for my home country of Denmark to have played host to all of the above was really the icing on the cake for me (or should I say icing on the pastry?!). A very special moment in my UNICEF career.
Last week I joined our UNICEF NextGen Global Principals at the UN – a chance to come together in-person (still a novelty!) to learn more about the impact this fantastic group has and will have for the world’s children.
This group juggled work, family, and time zones to carve out dedicated space to strategize, evaluate, and challenge themselves to leverage their unique treasures and networks to help UNICEF achieve our ambitious plans #foreverychild.
The Principals represent NextGen supporters everywhere, who go out of their way to meaningfully support UNICEF despite their many personal and professional commitments. I’m so grateful to be able to work with these supporters every day. Thank you to our Principals group, and to NextGen members all over the world.
Thanks also to our north star, Casey Rotter, for making this global collaboration doable and enjoyable!
