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Vidhya Srinivasan

VP/GM, Advertising @ Google

Vidhya Srinivasan is the Vice President and General Manager of Advertising at Google.13 She oversees Google's advertising products, including search, display, shopping, travel, and video advertising, as well as analytics.3 Srinivasan joined Google in 2019 and has held several leadership roles in the company's Ads division.46

Key points about Vidhya Srinivasan:

  1. Education: She holds a Bachelor's degree in Computer Science from IIT Madras (2000) and a Master's in Computer Science from Georgia Institute of Technology.1

  2. Career highlights:

    • Currently leads the organization of engineers, data scientists, and product managers behind advertising on Google.1
    • Previously led product and engineering for Google's core search, maps, and shopping formats.46
    • Before Google, she worked at Amazon, where she built and scaled Amazon Redshift.1
    • Has also held technical and leadership roles at IBM.13
  3. Achievements at Google:

    • Guided Ads to adopt Generative AI.3
    • Led critical launches like the revamp of Google Analytics, new Search Ads 360, pixel-less measurement for YouTube advertising, Performance Max, and Ads Data Hub.3
    • Instrumental in developing tools for integrating AI capabilities into advertising campaigns.2
  4. Industry impact:

    • Applying expertise in large-language models and AI to drive new advertising solutions.1
    • Leading the evolution of ads in Google's Search and Shopping experiences.1
    • Champion for diversity and inclusion in tech, mentoring several female leaders at Google and in the community.1

It's important to note that the LinkedIn profile you mentioned (srividhyasrinivasan) appears to belong to a different Vidhya Srinivasan who is currently the Chief Product & Marketing Officer at Magnit.5 This is not the same person as the Google executive discussed in the other search results.

Highlights

Jun 19 · linkedin

Alexander Chen and I just wrapped up the innovation keynote at #CannesLions24, where we talked about how AI can help marketers play with new ideas and then scale them. As powerful as AI is, it will never take the place of human creativity — but it will help expand our potential. The key point for me is, creativity is great, but creativity with control is what makes it useful.

https://lnkd.in/gYbMySK5

May 22 · linkedin

I had a wonderful time at #GML2024 yesterday! We announced 30+ innovations to help advertisers where they need it most, and we look forward to hearing feedback along the way. We’re building this future of AI together, and we want everything we ship to deliver real help for you. Thank you to the many folks across Google who made this possible, and especially to my team.

Related Questions

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Vidhya Srinivasan
Vidhya Srinivasan, photo 1
Vidhya Srinivasan, photo 2
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Location

Palo Alto, California, United States