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Vijay Bajaj

Country Head (India & ME) at Max Interactive Pty Ltd. - Ex-STARTV, Microsoft Advertising Sales, McCann WW - Digital Media Sales, Programmatic Media & oRTB, Publisher Ads, CTV/OTT Ecosystem, Media Buy/Sell, Data Strategy

Vijay Bajaj is a seasoned data-driven business leader with more than two decades of experience in spearheading businesses in Online Advertising, Digital Media, and Television/Print Media.

His expertise lies in digital media marketing, online advertising, business development, strategic partnerships, country business operations, and budgeting and P&L management.

Vijay has a proven track record of setting up country business operations, managing P&L, and building businesses from scratch to million-dollar ventures.

He has a deep understanding of paid, owned, and earned media, allowing him to craft effective digital marketing strategies for brands and advertisers by leveraging various digital platforms.

In his career, Vijay has delved into ad serving ecosystem, programmatic buying, data analysis, brand safety, whitelisting/tracking tools, and demand & supply-side platforms operations.

He has held key leadership positions in prestigious organizations like Max Interactive Pty Ltd., Brightcom, Microsoft Advertising, Images Multimedia Pvt Ltd., Star India, and Videocon Consumer Durables.

Vijay Bajaj excels in areas such as programmatic media ad-tech, RTB/API connectivity, ad servers/networks/exchanges, media planning/buying/optimization, contract negotiation, deal closure, and team leadership.

Currently, he leads Brightcom in India and the Middle East region, driving international business and strategic partnerships with global media and ad-tech companies.

Vijay Bajaj
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Location

Delhi, India