Sign In

Vikas Chawla

Digital & Growth Marketing Leader, Entrepreneur, and Angel Investor

Vikas Chawla is a prominent entrepreneur and business leader with extensive experience in digital marketing and the food service industry. Here are some key details about his professional background:

Current Roles

Vikas Chawla currently serves as the Managing Director and CEO of Compass Group India.13 In this role, he leads the Indian subsidiary of Compass Group PLC, a global leader in contract food and support services.

Entrepreneurial Ventures

Prior to joining Compass Group, Vikas was an entrepreneur who:

  • Co-founded Social Beat, one of India's largest digital growth and marketing agencies2
  • Co-founded Influencer.in, a major influencer marketing network in India2
  • Founded Raskik, a healthy beverage brand that he scaled to over 35,000 outlets before selling to Reliance13

Professional Experience

Vikas has a diverse professional background, including:

  • Various leadership roles at The Coca-Cola Company, including Managing Director for Southeast Europe13
  • Experience working across three continents in multiple countries13
  • A focus on innovation, team-building, and delivering growth in his various roles13

Education

His educational qualifications include:

  • MBA from the University of South Carolina, Columbia, USA13
  • Advanced Management Program (AMP) at Harvard Business School, Boston13
  • MSc from the London School of Economics and Political Science2

Additional Involvement

Vikas is actively involved in several professional organizations:

  • Member of Entrepreneurs' Organization (EO Chennai)2
  • Charter Member at TiE Chennai2
  • Committee Member of the British Business Group Chennai2
  • Angel investor and advisor to startups via The Chennai Angels and AngelList2

Vikas Chawla is known for his passion for social impact and his belief in the potential of the Indian market to drive growth and societal upliftment.13

Highlights

Sep 3 · linkedin

Events like the Olympics aren't just about sports. Here’s how advertisers are leveraging at its best!

Just the opening ceremony of the Paris Olympics 2024 was watched by over 31.3 million viewers. So, what could have been a better place to grab attention?

Peacock, NBCUniversal's streaming service, leveraged it well and in a unique way.

They partnered with Alex Cooper, host of the wildly popular "Call Her Daddy" podcast, to host interactive watch parties with celebrities and get their comments on the event.

This was a smart move because:

👉 It attracts viewers who might not usually watch traditional coverage. 👉 It leverages the influence and dedicated followings of a famous celebrity. 👉 It makes watching sports more fun, engaging, and social.

And in some cases, alternative streams like these even outdo the main broadcast in viewership.

For advertisers, this trend is really beneficial. You can also use it by:

📍Partnering  with famous influencers to host engaging  events. 📍Sponsoring specific segments of events (like tech analysis for eSports). 📍Adding interactive elements like polls or quizzes during streams. 📍Sharing themed content before, during, and after the event.

Instead of just buying ad spots, use more fun and conversational formats. This way you can connect with viewers in a more genuine way.

What do you think about these alternative broadcasts?

#marketing #events #reach

Sep 2 · linkedin

Confession: I was clueless about my career in college despite studying marketing. If you’re feeling the same, this post is definitely for you!   It's okay not to have it all figured out. Some of the most interesting people in their 40s I know too didn’t know what they wanted to become in their 20s.   Take my example:   ➡️ Pursued graduation without any goal. ➡️ Did an internship at Tata Interactive Systems in Germany. ➡️ Got my first job via an AIESEC client. ➡️ Spent an amazing year learning and exploring at The London School of Economics and Political Science (LSE). ➡️ Post LSE worked with a $5 billion conglomerate as an executive assistant. ➡️ Started my own digital marketing agency, Social Beat, in 2012.    So instead of stressing, focus on:   1️⃣ Building relationships:

Take every opportunity that helps you learn and build connections. Stay in touch with them and find a way to help them—eventually they will help you too.   Sports was my first step into building relationships. I played competitive table tennis since childhood, and that brought in a lot of teamwork and working together.   2️⃣ Finding a mentor:

Seek guidance from those who've walked the path before you. Their insights can be invaluable. Ravi Kumar is my mentor who guided me at every step.   3️⃣ Finding your passion:

Many opportunities out there seem exciting. It takes time to figure out what you truly love. Once you find it, do more of it every day.    4️⃣ Staying curious:

Ask questions, learn constantly, and be open to new experiences. You won’t believe it, but I still ask questions in every meeting and event I attend.   Remember, your journey is unique. It took me close to a decade to find my true calling in marketing. Now, we manage 3% of India's digital media—something I never dreamed of in college.   The key is to keep moving forward. Try new things, face your fears (public speaking was mine! ), and pursue what excites you. Over time, your path will become clearer.   If it's not a clear "yes," it's okay to say "no." But when you find what lights you up, go all in and let the world know!   What’s one thing you wish you had known in your 20s?

#clarity #mindset #career

Related Questions

What are Vikas Chawla's key achievements at Compass Group India?
How did Vikas Chawla's role at Coca-Cola influence his leadership style?
What innovations has Vikas Chawla introduced in the food and beverage industry?
How has Vikas Chawla's entrepreneurial journey shaped his approach to business?
What is the significance of Vikas Chawla's social impact initiatives in India?
Vikas Chawla
Vikas Chawla, photo 1
Vikas Chawla, photo 2
Add to my network

Experience

Co-Founder and Director at Social Beat
Co-Founder of Influencer.in, India's largest influencer marketing network

Education

MSc from London School of Economics and Political Science (2008 - 2009)

Location

India