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Vikram Bhan
Yahoo! → Cask Data (acquired by Google) → Airbnb
Vikram Bhan is a senior executive at Airbnb, holding the position of Senior Director, Marketing Technology and Tech Programs.24 Based in the San Francisco Bay Area, Bhan plays a significant role in Airbnb's marketing technology initiatives.4
Professional Background
Bhan's expertise lies in engineering and marketing technology. At Airbnb, he leads the MarTech team, working alongside other notable leaders in the company.3 His role involves overseeing marketing technology and technical programs, which are crucial for Airbnb's innovative marketing strategies.1
Contributions and Influence
Bhan is known for his insights into Airbnb's marketing approach. He has praised the company's creative and innovative marketing efforts, describing them as the most inspiring in the industry.1 This suggests that he plays a key role in shaping and implementing these strategies.
Social Media Presence
Vikram Bhan maintains an active professional presence on social media platforms:
- LinkedIn: His username is vikrambhan, where he shares updates about Airbnb's marketing technology initiatives and job opportunities within his team.3
- Twitter: He uses the handle @vikbhan, where he has commented on Airbnb's policies, including the company's decision to cancel reservations in Washington D.C. during a sensitive political period.5
Leadership and Team Building
Bhan appears to be actively involved in building and expanding his team at Airbnb. He has made public calls for professionals to join the Airbnb MarTech team, highlighting the opportunity to work with other talented leaders in the organization.3
Highlights
Hi folks - the MarTech team at Airbnb is looking for a PM contractor to support our team. You will work with outstanding leaders like Connie Lee Schiefer, Michael Kinoti, Ragan Williams, Linsha Chen, Victoria Gryn and many others. Please reach out to Connie or me if you are interested or know anyone who might be.
The Marketing Technology Product team is looking for someone to support us for 7 months, preferably March 2024 to September 2024. Product Managers here imagine the ideal end state for our community first. They champion a winning strategy and leverage metrics to ensure we are making progress against it. They partner with talented cross-functional team members and lead teams to execute upon a shared vision. They are hands-on and not afraid to roll up their sleeves to get the right outcome for our community. You will be responsible for owning key platform horizontals that together allow us to reach our community of Guests and Hosts with the right content, at the right time and on the right channels.
Responsibilities Partner to understand goals and establish success criteria with clearly measurable objectives and key results to deliver a great user experience Develop the product roadmap, get alignment on prioritization and timelines to meet business goals. Collaborate to define and maintain overall vision for MarTech products and platform by both inbound and outbound efforts Partner with a world-class team of Engineers, Designers and Data Scientists to execute efficiently and deliver impact for our business and users Develop a deep understanding of Airbnb's technology infrastructure and business verticals to build products that integrate into our customers’ workflows Communicate concisely within the team and with leadership to influence outcomes Implement best in class product development and management practices Define and analyze metrics that inform product success & health Ensure that we have proper end-to-end instrumentation to measure and optimize our KPIs
Additional Qualifications 8+ years of product management experience, preferably building internal tools and platforms Domain experience in building marketing technology and growth platforms to support one or more of Landing pages, Email, Push, SMS, automated campaigns, ads Experience designing simple and intuitive user interfaces. Ability to create examples through wireframes and mockups Ability to prioritize and scope marketing requests balancing long term vision and short-term pain points Outcome-oriented. Not reactionary, articulates the desired outcome and works collaboratively to create a path to achieve it Strong understanding of technical architecture for complex and highly scalable solutions Ability to quickly absorb technical concepts and effectively communicate with technical and non-technical partners Experience building or supporting marketplace products is a plus Experience with machine learning / intelligence systems is a plus
Learn about my colleague, Michael Kinoti, and his very cool journey!
