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Vikram Bhaskaran

Marketing Leader with Extensive Experience in High-Growth Companies

Vikram Bhaskaran

Vikram Bhaskaran is a marketing leader with over a decade of experience in B2B SaaS marketing. He has held senior marketing roles at several successful startups, including Chargebee, Freshworks, and Zoho.1

Key Highlights

  • Fractional CMO & Advisor at Self-employed since February 20221
  • Former VP of Marketing at Chargebee, where he built and managed a global marketing team1
  • Helped Chargebee achieve consistent 153% delivery of pipeline targets1
  • Co-founder of SmokyBeaker Labs, a startup he founded in 20141
  • Previously Director of Marketing at Freshdesk1

Expertise

Vikram is passionate about B2B marketing and has expertise in areas such as:

  • Adaptive marketing strategies
  • Funnel design, optimization and maximization
  • Content philosophy and storytelling
  • Scaling marketing from 0 to 100
  • Team building and mentoring
  • Marketing dashboarding and operational rigor1

He has been featured as a guest on podcasts like SaaS Sessions to share his insights on marketing funnels.23 Vikram is known for his ability to go from high-level strategy to ground-level execution and back.1

Related Questions

What are some key strategies Vikram Bhaskaran has implemented at Chargebee?
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What makes Vikram Bhaskaran's approach to marketing unique?
Can you share examples of Vikram Bhaskaran's work at Freshworks?
What challenges did Vikram Bhaskaran face while scaling marketing at Zoho?
Vikram Bhaskaran
Vikram Bhaskaran, photo 1
Vikram Bhaskaran, photo 2
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Experience

Fractional CMO & Advisor, Self-employed (February 2022 - Present)
Vice President Marketing at Chargebee (January 2022 - January 2022), Senior Director at Chargebee (April 2020 - January 2022), Director of Marketing at Chargebee (April 2018 - April 2020), Co-founder at AdventNet (December 2006 - May 2008)

Education

M.S in Marketing, Georgia State University - J. Mack Robinson College of Business (2008 - 2010), B.Tech in Information Technology, Anna University (2002 - 2006), High School, Padma Seshadri Bala Bhava

Location

Chennai, Tamil Nadu, India