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Vina Rathbone Falvey
CEO - Rathbone Falvey Research | IBR Accomplished Under 40
Vina Rathbone Falvey is the founder and CEO of Rathbone Falvey Research, a market research consultancy based in Boise, Idaho. She established the firm in 2021, focusing on qualitative and quantitative research services. Under her leadership, the company has become known for its comprehensive research capabilities, including surveys, focus groups, and strategy development, serving a diverse clientele that includes Fortune 100 companies and local nonprofits.125
Rathbone Falvey has a rich background in research consulting, with over a decade of experience in the field. Her educational credentials include a bachelor's degree in Art History and Anthropology from Willamette University. This academic foundation has fueled her passion for understanding human behavior and motivations through research.3
Before founding Rathbone Falvey Research, she held various positions, including Owner at Idaho Market Research and Consumer Sentiment Analyst at Drake Cooper. Her work has been recognized by the Idaho Business Review, which named her an "Accomplished Under 40" honoree for her contributions to the business landscape in Idaho.124
In addition to her professional achievements, Vina is also a committed family person, balancing her role as a mother with her entrepreneurial endeavors. She often speaks about the support she receives from her husband, Patrick Falvey, who is also involved in business as the managing partner of AppEvolve.12
Highlights
❇ Ending the week on a high note after receiving some client feedback! ❇
We recently did a market discovery and market sizing project with a custom targeted survey for this entrepreneur who is investigating a new venture. We love that research can help to de-risk a new business endeavor, to accelerate time to market, and to more effectively reach a defined and vetted audience.
Proud of my team who had a lot of fun with this one, and went beyond the scope to include some live interviewing and a TAM SAM SOM analysis.
Research is not the same during an election year.
With an election on the horizon in 2024, we're advising clients to consider new risks with their research projects and approach research with the highest level of intentionality.
I've put together my thoughts on how the election year is shaping research efforts, and how to strategically approach these changes to ensure your research is protected.
