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Vinny Rinaldi

Principal, Programmatic Partner Manager at Amazon - Ad Age 2019 40 under 40 Honoree - Data Driven Marketer

Vinny Rinaldi is a seasoned digital marketing executive with extensive experience in the industry. He currently serves as the Head of Media & Analytics at The Hershey Company, a position he has held since August 2022.1 Rinaldi is also a member of the Board of Advisors at Valor Digital, a digital marketing agency.2

Career Highlights

  • The Hershey Company: Rinaldi has been with The Hershey Company since April 2022, initially as Head of Analytics, Data and Technology before moving to his current role.1
  • Amazon: Prior to joining Hershey, he worked as Principal, Programmatic Partner at Amazon from May 2020 to April 2021.1
  • Previous Roles: Rinaldi has held leadership positions at GroupM, Dentsu Aegis Network, Google, Adap.tv, ESPN, and AudienceScience.1

Recognition and Expertise

  • Rinaldi was selected as one of Ad Age's 40 under 40, recognizing his innovative approach to marketing and addressable media.2
  • His most notable success came during his time as Head of Addressable Media and Technology at The Hershey Company.2

Advisory Role at Valor Digital

As a member of Valor Digital's advisory board, Rinaldi provides valuable insights to guide the company towards building a more sustainable and ethical digital future.2 He expressed excitement about being part of Valor's transformation of the media ecosystem, stating, "Valor is positioning itself at the core of the industry, data-informed and outcomes-based, by being a true partner in growing the bottom line for its clients."2

Rinaldi's expertise in programmatic advertising, data analytics, and digital marketing strategy makes him a valuable asset to both The Hershey Company and Valor Digital's advisory board.

Highlights

Vinny Rinaldi - Brand Innovators
Vinny Rinaldi - Brand Innovators
Jun 11 · prnewswire.com
Valor Digital Announces Industry-Leading Advisory Board Members ...
Valor Digital Announces Industry-Leading Advisory Board Members ...
Jun 9 · prnewswire.com
Valor Digital Announces New Breed of Digital Marketing Partner ...
Nov 22 · utica.edu
Sweet Success at Hershey: Vinny Rinaldi '08 | Utica University

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Vinny Rinaldi
Vinny Rinaldi, photo 1
Vinny Rinaldi, photo 2
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Location

New York, New York