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Virginia Scherer

Gerente General en Fasano Punta del Este

Virginia Scherer is a seasoned professional with a rich background in the hospitality industry, boasting a strong track record of successfully opening and managing renowned hotels such as Fasano Punta del Este, Grand Hyatt São Paulo, Conrad Resort & Casino Punta del Este, and Gran Meliá Punta del Este.

With a keen focus on sales and marketing, Virginia has excelled in planning, restructuring, and overseeing these departments at premium establishments like Grand Hyatt São Paulo and Park Hyatt Mendoza, demonstrating her strategic prowess and ability to drive revenue.

Her extensive seven-year tenure within the tourism markets of Uruguay, Argentina, and Chile has honed her skills in client acquisition and retention, ensuring optimal pre- and post-sales services to enhance customer satisfaction.

Virginia's educational background includes postgraduate studies in Marketing from Universidad Catolica del Uruguay and a degree in Hotel Technology from Universidade de Caxias do Sul, underpinning her practical experience with solid theoretical knowledge.

Her professional journey includes roles such as General Manager at FASANO, Director of Sales and Marketing at Hyatt Centric Montevideo, General Manager at Fasano Las Piedras, Director of Sales and Marketing at Park Hyatt Mendoza & Regency Casino Mendoza, Associate Director of Sales & Marketing at Grand Hyatt Sao Paulo, Gerente de Grupos e Eventos, and Gerente de Eventos at Grand Hyatt Sao Paulo, showcasing her versatility and expertise across various key positions in the industry.

Virginia Scherer's expertise spans marketing strategy, development of promotional campaigns, sales optimization, policy implementation, quality control in the hospitality sector, as well as customer relationship management, all of which contribute to her well-rounded skill set and professional success.

Virginia Scherer
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Location

Uruguay