Suggestions
Vishnu Vardhaan
Building 𝗖𝗲𝗿𝗰𝗹𝗲 𝗫 • Enabling 150+ brands and cities go zero waste to landfill ♾️ Blockchain-based platform for businesses to go waste neutral™ with 100% traceability 🚀 EPR, ESG & Climate Tech | #opendoorclimate
Vishnu Vardhaan is the Co-founder and Chief Executive Officer of Infinite Cercle (Cercle X), a tech-driven waste management firm based in Coimbatore, Tamil Nadu, India.1 He founded the company in January 2020 with the vision of enabling brands to achieve zero waste through circularity.1
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Vishnu Vardhaan's work at Cercle X involves creating closed-loop systems in waste management to address climate change issues, working with global sustainability leaders, and leading a team to develop cradle-to-cradle solutions for waste.12
Highlights
As a brand, do you struggle with creating sustainable products?
Here's a common problem I see: Limited focus on the full product lifecycle. ❌
Solution: Design products with circularity in mind! ✅
This means considering:
- Durable, repairable materials. ️
- Easy disassembly and remanufacturing.
- End-of-life recycling options.
Relying on single-use packaging can also be a roadblock.
Here's what you can do:
- Offer refillable options.
- Use recycled and recyclable materials. ♻️
Remember, a circular economy benefits the planet AND your bottom line!
Another hurdle some face is:
- Lack of consumer awareness about circularity.
Educate your customers by doing this:
- Highlight the sustainability features of your products.
- Offer take-back programs for used products.
Thinking circularity is too complex.
Start small, do this:
- Pilot a circular product line.
- Partner with other brands (like Cercle X ♾️) for take-back programs.
Circular design is the future. Let's embrace it together.

"I'm throwing my waste in a dustbin properly," you may proudly proclaim . . . but,
Do you know what happens to your waste after it reaches the dustbin?
