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Vivek Agarwal

OOKIOH, Founder. Optimist and Generalist.

Vivek Agarwal is the founder of Ookioh, a sustainable and size-inclusive swimwear brand launched in 2018.1 Born in a small town in northeast India, Agarwal's journey to fashion entrepreneurship was unconventional, spanning careers in steel manufacturing, real estate, and shopping mall development.1

Inspired by Bollywood and colorful brands like Benetton, Agarwal created Ookioh to fill a market gap for playful, accessible swimwear.1 The brand is known for:

  1. Colorful, retro-inspired designs
  2. Size-inclusive offerings
  3. Commitment to sustainability, using recycled materials1

Ookioh's popularity has grown significantly, with celebrities like Bella Hadid, Hailey Bieber, and Gabrielle Union wearing the brand.1 Agarwal's approach combines modern design with nostalgia, focusing on eco-consciousness and inclusivity.2

The name "Ookioh" is derived from the Japanese term "ukiyo," meaning "floating away from the borders of life," reflecting the brand's philosophy of enjoying life while being earth-conscious.1

Agarwal's LinkedIn username is vivagarwals, which aligns with his Twitter handle @vivagarwals.3

Highlights

Nov 15 · linkedin

There's always a favorite kid. Mine would be OOKIOH's GALLE Towel!

It's my first design that finally got a physical form. I designed it using a screenshot of a 🟫 in Preview, rotating it to what seemed like 45 degrees, copy-pasting 20 times, and then building a Table in Ms-Word. Yes - That old school! It took forever to design it, but it was worth it.

I have always been proud of developing the WORLD'S MOST SUSTAINABLE TOWEL. So, this award, chosen by people whose design ethos I've always admired, feels special and is just the perfect icing on the cake. Thank you for the honor, Team Domino and the Guest Editors. You made my day!

Jun 16 · linkedin

Fashion is about experimenting, taking risks, making mistakes, and having fun. OOKIOH's creative team called this marketing project - SISQO! #IFYYK

Thanks for having me, Ad Age.

Related Questions

What inspired Vivek Agarwal to transition from real estate to fashion?
How did Ookioh's designs end up in Bella Hadid's collection?
What challenges did Vivek face when launching Ookioh?
How does Ookioh ensure the sustainability of their swimwear?
What are some unique design elements in Ookioh's swimwear?
Vivek Agarwal
Vivek Agarwal, photo 1
Vivek Agarwal, photo 2
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Location

Los Angeles Metropolitan Area