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Vivek Bhargava
Head - Dan Performance Group at Dentsu Aegis Network
Vivek Bhargava is an Indian entrepreneur prominent in the digital marketing and technology sectors.3 He is currently the Co-Founder of ProfitWheel, a consumer intelligence platform for large enterprises.25 Bhargava is also known for his role as the CEO of DAN (Dentsu Aegis Network) Performance Group, where he was responsible for all the digital performance agencies.12
Bhargava's career highlights include:
- Early Career and Communicate 2: Bhargava began his entrepreneurial journey in 1997 by founding Communicate 2, a pioneering digital marketing agency in India.13
- Acquisition by Dentsu and iProspect India: In 2012, Dentsu International acquired Communicate 2, and Bhargava became the Founder and Managing Director of iProspect Communicate 2.3 iProspect Communicate 2 was later rebranded as iProspect India.13
- CEO of DAN Performance Group: In 2016, Bhargava was appointed CEO of the Dentsu Aegis Network (DAN) Performance Group.13
- Co-founder of ProfitWheel: After leaving Dentsu, Bhargava co-founded consumr.ai (formerly ProfitWheel) in 2020, a SaaS startup focused on creating a customer data-led marketing intelligence platform.34
- Additional Roles and Recognition: He is an angel investor in 13 companies, a TEDx speaker, and an active member of YPO & EO.2 Bhargava has also been recognized as 'Marketer of the Year' and one of the top 50 digital icons of India.1
Bhargava's LinkedIn username is vivekbhargava.5
Highlights
We won the semi finals, we beat the best team of the qualifiers .... Bengaluru Smashers of @manika batra fame ! Co-owining a sports team has taught me so how about life and running companies, everyone should support some sport in their own way !
The Future of Consumer Intelligence
The future of consumer intelligence is here: What's Next?
Consumer behavior is at the core of every successful business strategy. While it might seem straightforward, the reality is far more complex. Human decisions are influenced by countless factors, making it essential to move beyond surface-level insights. For instance, two shoppers with identical carts may have different motivations, representing distinct ICPs. Effective consumer intelligence involves a deep dive into these behaviors, increasingly driven by big data and AI, combined with human insight.
Here’s what I believe is next for consumer intelligence:
Uncovering actionable insights from big data
Marketers today have access to large data sets from numerous touchpoints. The giant task at hand for them is to extract actionable insights from big data to drive decision-making optimally. Advanced analytics tools are rising to this challenge, revealing patterns that human analysts might overlook. Detecting hidden correlations between seemingly unrelated factors, these tools offer a deeper look into consumer behavior. The next step in this progression will be AI-powered tools going beyond identifying trends to recommend specific actions, giving marketers the edge they need to stay ahead.
Integrating cross-channel insights for cohesive ICPs
The next big step in consumer intelligence is integrating insights from all possible channels where consumers interact with the brand to build comprehensive ICPs. This unified view will give marketers a 360-degree understanding of each customer, surpassing traditional demographics. Advanced data integration will track interactions across channels, creating dynamic profiles. This deeper insight will enable hyper-personalized marketing, tailoring messages and offers to individual behaviors. The result will be more relevant and engaging campaigns, driving up ROIs.
Optimizing customer journeys with AI insights
By analyzing vast amounts of data from multiple sources at unprecedented speed, AI can map out complex customer journeys, identifying key touchpoints and potential pain points. This enables real-time personalization, tailoring each experience to individual preferences and behaviors. AI chatbots and virtual assistants are getting smarter by the minute. As natural language processing advances, they will become even more intuitive, anticipating customer needs before they're expressed. This proactive approach to customer service will significantly enhance customer satisfaction and loyalty.
The future of consumer intelligence lies in successfully demonstrating its value on balance sheets. At @consumr.ai, powered by ProfitWheel, we empower businesses to thrive in the most competitive markets with a winning combination of big data, AI, and cross-channel integration. Partner with us to get started today!
