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Vivek Chaturvedi

Chief Marketing Officer and Head of Direct Sales at Digit Insurance

Vivek Chaturvedi is the Chief Marketing Officer (CMO) and Head of Direct Sales at Digit Insurance, a prominent Insurtech company in India. He has been with Digit Insurance since its inception, initially serving as CMO and Head of Direct Sales from April 2017 until April 2022, and then expanding his role to include Head of Health & Travel Business in April 2022.12

Educational Background

Vivek holds a Bachelor of Technology (B.Tech) degree in Electronics & Communication from Maulana Azad National Institute of Technology, which he completed in 2007. He also earned a Post Graduate Diploma in Management (PGDM) with a specialization in Marketing from the Indian Institute of Management, Calcutta, graduating in 2009.24

Professional Experience

Before joining Digit Insurance, Vivek had significant roles in various companies:

  • Snapdeal: He worked as Senior Director of Marketing from June 2013 to March 2017, where he played a key role in enhancing the brand's recognition and user engagement through strategic marketing campaigns.24
  • Ferrero: As an Assistant Brand Manager for Nutella, he successfully launched the product in India, achieving substantial market growth.24
  • ITC Limited: He was involved in brand management for the Sunfeast brand, focusing on its nutrition portfolio.24

Contributions at Digit Insurance

At Digit Insurance, Vivek has been instrumental in the company's mission to simplify insurance for consumers. His responsibilities include overseeing brand initiatives, media management, customer relationship management, and ensuring a consistent customer experience. Under his leadership, Digit has positioned itself as a leader in the Insurtech space and has received recognition for its innovative approach to insurance.135

Vivek's diverse background in e-commerce and FMCG sectors has equipped him with the skills necessary to understand consumer behavior and drive effective marketing strategies within the insurance industry.

Highlights

Nov 5 · theorg.com
Vivek Chaturvedi - CMO + Head Health & Travel Business + Head Direct Sales at Digit Insurance | The Org
How Digit Insurance Became India's First InsurTech Unicorn (ET Catalyse: Unicorn Diaries - Ep 1)
Oct 6 · businessworld.in
We’ve Taken Settlement Of Claims As Our Core Business Goal, Says with Vivek Chaturvedi, Digit Insurance
Vivek Chaturvedi
Jan 1 · aeroleads.com
Vivek Chaturvedi Email address & phone number | Chief Marketing Officer + Head Health And Travel Business + Head Direct Sales for Digit Insurance - AeroLeads

Related Questions

What are some of the key strategies Vivek Chaturvedi has implemented at Digit Insurance?
How has Vivek Chaturvedi's experience at Snapdeal influenced his approach at Digit Insurance?
What challenges has Vivek Chaturvedi faced in the insurance industry, and how has he overcome them?
Can you provide examples of successful campaigns led by Vivek Chaturvedi at Digit Insurance?
How does Vivek Chaturvedi integrate consumer behavior insights into his marketing strategies?
Vivek Chaturvedi
Vivek Chaturvedi, photo 1
Vivek Chaturvedi, photo 2
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Location

Bangalore Urban, Karnataka, India