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Vivian Chang

Chief Product Officer at BioDigital

Vivian Chang is a prominent business executive known for her expertise in digital marketing and product development, particularly within the healthcare and consumer sectors. She served as the Chief Product Officer at BioDigital from March 2018 to October 2022, where she was instrumental in establishing product-market fit across key industries and developing go-to-market strategies. Her role involved tailoring sales approaches, messaging, and pricing to achieve repeatable success in various markets.13

Professional Background

  • Current Role: As of now, Vivian is an advisor at Korbit Technologies Inc. and has previously held advisory positions at BioDigital. She has also worked as the Head of Growth for the DTC group at The Clorox Company, focusing on data-driven marketing strategies.23
  • Previous Experience: Before her tenure at BioDigital, she was the Senior Director of Marketing at Plated, a subscription meal kit company, where she managed multi-channel marketing efforts. Additionally, she played a significant role at RetailMeNot, launching their mobile app and achieving over one million downloads in its first year.12

Education

Vivian Chang holds a bachelor's degree from the University of Texas at Austin and an MBA from the Kellogg School of Management at Northwestern University. Her educational background complements her extensive experience in e-commerce, retail, and analytics.12

Areas of Expertise

Vivian is recognized for her skills in:

  • Consumer Data
  • Marketing Technology
  • Direct-to-Consumer Strategies
  • Digital Transformation
  • Advocacy for Women and Asian Americans in Leadership.12

Her leadership style is noted for being mindful and supportive, reflecting her commitment to wellness and sustainable practices in business.1

Highlights

Jun 26 · uclahealth.org
Vivian Y. Chang, MD, MS
Feb 11 · theorg.com
Vivian Chang - Director, Marketing Division at Sysmex | The Org
Nov 28 · POLITICO
POLITICO Playbook: We run down the year-end sprint - POLITICO - POLITICO
POLITICO Playbook: We run down the year-end sprint - POLITICO - POLITICO
Analysis | Covid protests, microchips blockade test Xi's power in China - The Washington Post
Analysis | Covid protests, microchips blockade test Xi's power in China - The Washington Post
Mar 29 · vivianhchang.com
Feb 1 · uclahealth.org
Vivian Y. Chang, MD - Pediatric Hematology Oncology - Westwood Pediatrics

Related Questions

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Vivian Chang
Vivian Chang, photo 1
Vivian Chang, photo 2
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Location

New York, New York, United States