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Vivian Fung
Senior Manager, Marketing &Communications, North Asia at Association of International Certified Professional Accountants
Professional Background
Vivian Fung is an accomplished Senior Manager of Marketing and Communications for North Asia at the Association of International Certified Professional Accountants, a role she has been excelling in since 2013. In this dynamic position, she oversees crucial markets including Hong Kong, China, Japan, South Korea, Taiwan, Mongolia, and Macau. With a firm grasp on the nuances of marketing in diverse cultural landscapes, Vivian has successfully navigated various communications and outreach strategies that resonate deeply with regional stakeholders. Her extensive experience brings a wealth of knowledge to the association, enhancing their visibility and influence across the Asian market.
Before her current role, Vivian served as the Regional Marketing Manager for North Asia at CIMA, where her strategic insights into the financial landscape propelled the organization's initiatives forward, solidifying their presence in the competitive financial education sector. Her previous position as the Marketing and Development Manager for Hong Kong at CIMA further highlights her deep understanding of marketing tactics in a financial context, where she honed her skills in engaging various audiences through impactful campaigns.
Prior to her tenure at CIMA, Vivian held a managerial position at GMAC, further cementing her expertise in marketing and communication within the banking and finance sectors. Throughout her career, she has consistently demonstrated a remarkable ability to bridge the gap between organizations and their clients, fostering relationships that contribute to mutual growth and understanding.
Education and Achievements
Vivian Fung's academic background is impressive and well-suited to her professional journey. She holds a Bachelor of Law (LLB) from the University of London, equipping her with a strong foundation in legal knowledge that enhances her ability to navigate regulatory matters within the finance and professional services sector. Additionally, she earned a Bachelor of Finance and Management from The Hong Kong University of Science and Technology, which complements her marketing and communications expertise with a robust understanding of organizational finance.
Vivian’s educational achievements have played a vital role in shaping her career. The combination of law and management provides her a unique perspective, enabling her to approach marketing challenges with ingenuity and precision. This strong educational foundation, coupled with her practical experience in various sectors, positions her as a leader in the marketing and communications sphere, especially in the context of professional accountancy.
Achievements
Vivian's contributions to her field extend beyond traditional marketing roles. Her involvement in crafting strategic communications has elevated the presence of the Association of International Certified Professional Accountants in North Asia, and her work has been instrumental in promoting vital professional development opportunities to a diverse audience. With her expertise in marketing and public relations, she has effectively launched campaigns that resonate with professionals and aspirants alike, driving engagement and participation.
Throughout her career, Vivian has been recognized for her innovative approach to problem-solving and her commitment to fostering collaborative relationships within the industry. Her proactive stance in exploring new marketing avenues has allowed her to stay ahead of trends and lead her teams in achieving exceptional results.
Vivian Fung remains a prominent figure in marketing and communications within the finance sector, bringing with her a robust skillset and a passion for impactful communication and engagement.
