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Wade Allen
Experienced Hospitality Executive - Innovative Marketer - Digital Transformational Leader - Strategic Growth - CMO - CIO - CDO
Wade Allen is a prominent figure in the restaurant industry, currently serving as the President of Costa Vida Fresh Mexican Grill, a role he transitioned into from his previous position as Executive Vice President of Strategic Growth in June 2024.124 With over 22 years of experience in the restaurant and retail sectors, Allen has a strong background in driving digital innovation and strategic growth initiatives.
Career Background
Before joining Costa Vida, Wade Allen held several significant roles at Brinker International, including Senior Vice President and Chief Digital Officer. In these positions, he was instrumental in enhancing the digital guest experience and expanding off-premise dining capabilities for well-known brands such as Chili’s Grill & Bar and Maggiano’s Little Italy.235 His leadership at Brinker was marked by a focus on innovative digital solutions, including loyalty programs and mobile applications, which contributed to the company's growth.36
Education
Wade holds a Bachelor's degree in Marketing from Brigham Young University and a Master's degree in Integrated Marketing Communications from Northwestern University.36
Leadership Philosophy
At Costa Vida, Allen has emphasized collaboration and communication among departments to enhance both team member and guest experiences. His strategic vision has led to significant improvements in sales and profitability for the brand, aligning with Costa Vida's commitment to providing high-quality Mexican cuisine.25 He is also recognized for his ability to integrate technology with operational excellence, ensuring that both physical and digital experiences meet customer needs.6
Industry Recognition
Wade Allen is noted for his contributions to restaurant technology and innovation. He is an active member of the Restaurant Technology Network's Board of Governors, reflecting his influence within the industry.25
In summary, Wade Allen's extensive experience and strategic leadership have positioned him as a key player in the fast-casual dining sector, driving Costa Vida towards continued growth and innovation.








