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Wade Foster

Co-founder & CEO at Zapier, YC & Mizzou Alum

Wade Foster is the Co-founder and CEO of Zapier, a prominent automation platform that enables users to connect various web applications and automate workflows without needing extensive technical expertise. He co-founded Zapier in October 2011 alongside his friends Bryan Helmig and Mike Knoop, initially developing the product in Columbia, Missouri. Under his leadership, Zapier has grown significantly, achieving a valuation of $5 billion by 2021 with only $1.3 million raised in funding.123

Education and Early Career

Foster holds a Bachelor of Science in Industrial Engineering and a Master of Business Administration from the University of Missouri-Columbia. Before founding Zapier, he worked as a Customer Development Lead at The Idea Works, Inc., where he managed a web application used by over 20,000 students. He also served as an Email Marketing Manager at Veterans United Home Loans, a role that greatly influenced his approach to product development and marketing strategies at Zapier.147

Leadership Philosophy

Foster is known for his unconventional management style, which emphasizes a "don't hire until it hurts" philosophy. This approach reflects his belief in maintaining a lean team and focusing on product-market fit before expanding the workforce. He advocates for a remote work culture, having established Zapier as a fully distributed company long before it became a widespread trend.236

Impact and Recognition

Zapier has become a leader in the software industry, facilitating seamless integrations between various applications and significantly enhancing productivity for businesses. Foster's innovative strategies in growth and distribution have garnered attention, making him a sought-after speaker and thought leader in the tech community.135

Highlights

Feb 23 · twitter

Join the most exclusive camping experience in the country.

Applications are now open for @Zapier Outpost ‘26.

It's the private retreat for leaders shaping AI transformation.

Attendance is extremely limited (by design)

Request an invitation here: https://t.co/WFeuHIFKir https://t.co/lUicftIUj6

Join the most exclusive camping experience in the country.

Applications are now open for @Zapier Ou
Feb 4 · twitter

Zapier’s first Super Bowl commercial airs Sunday at halftime.

If you’re in the Bay Area, don’t miss it. https://t.co/uh3lK8ZOGA

Zapier’s first Super Bowl commercial airs Sunday at halftime.

If you’re in the Bay Area, don’t miss
Jan 2 · Forbes
Big Cartel vs Shopify (2023 Comparison) – Forbes Advisor - Forbes
Big Cartel vs Shopify (2023 Comparison) – Forbes Advisor - Forbes
Dec 17 · Finextra
How to Automate Payments For Your Business - Finextra
How to Automate Payments For Your Business - Finextra

Related Questions

What inspired Wade Foster to start Zapier?
How did Wade's role at Veterans United influence Zapier's development?
What are some of the unorthodox decisions Wade made while building Zapier?
How did Zapier manage to grow without raising much capital?
What is Wade's approach to product market fit?
Wade Foster
Wade Foster, photo 1
Wade Foster, photo 2
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Experience

Co-founder & CEO at Zapier
Email Marketing Manager at Veterans United Home Loans (May 2011 - Dec 2011), Customer Development Lead at The Idea Works, Inc. (May 2009 - May 2011)

Education

Y Combinator, Masters in Business Administration, Bachelor of Science in Industrial Engineering from University of Missouri-Columbia

Location

Sunnyvale, California, United States