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Wágner dos Santos
President / Account Planner at The Wagner Agency
Professional Background
Wágner dos Santos has forged a remarkable career that combines his passions for music, technology, and strategic marketing. Starting his journey at the tender age of 15, he worked at his family’s Italian restaurant in the bustling streets of New York City. This initial experience laid the groundwork for his future endeavors as he balanced his responsibilities while pursuing his education. By the age of 17, Wágner transitioned into the music industry, where he began recording and performing his own music. His tracks, which found a niche among fans of new wave and techno dance, sold modestly yet gained wider recognition in top clubs across the country.
As the years went by, Wágner’s interests evolved. He became captivated by the burgeoning online world, which ultimately led him to become a pioneer in the digital arena. He designed, built, and launched two online services—Novus Online Services and ChatLink—placing himself among industry leaders like CompuServe, America Online, and Prodigy during the internet's formative years. His early contributions to the online landscape were instrumental, paving the way for the vast and dynamic digital services we see today.
Wágner has enjoyed a 15-year tenure in the record business, where he took on various roles, from recording artist to producer, and even established an independent record label. His label, which was distributed by Universal and partnered with Blackheart Records—a legacy brand associated with Joan Jett and The Blackhearts—demonstrates his deep engagement within the music sector. Despite witnessing significant technological changes that reshaped the music industry, including the rapid shift from CDs to digital downloads, Wágner cherishes his time in the sector and frequently draws parallels to his current career. Both fields, he notes, thrive on creativity and innovation.
Currently, Wágner serves as the President and Account Planner at The Wagner Agency. This digital-first and consumer-centric advertising agency focuses on delivering marketing and consulting services that resonate with today's audiences. Influenced by his background in social anthropology, Wágner applies his expertise in human behavioral trends to guide strategic planning and creative direction for various clients.
In addition to his role at The Wagner Agency, Wágner has been hosting and producing live streaming programs and podcasts for seven years. His flagship project, Wagner Live, is a weekly podcast and live streaming show that delivers fresh insights on current business trends. Available on popular podcast platforms, as well as Facebook and YouTube, Wagner Live engages viewers and listeners while exploring the dynamic landscape of modern business.
Education and Achievements
Wágner’s educational journey began at Great Neck South Senior High School, where he cultivated a foundation for future academic and professional pursuits. Following high school, he attended Fordham University, where he studied Pre Law, and later obtained his Bachelor of Arts in Political Science. His time at Fordham not only sharpened his analytical skills but also provided him with a robust understanding of human society and governance, which he applies to his strategic marketing efforts today.
Throughout his career, Wágner has proven to be a visionary thinker who adapts and thrives within changing environments. His leadership as President and Account Planner at The Wagner Agency highlights his commitment to understanding consumer behavior and leveraging that understanding to craft effective marketing strategies. His time as Chief Marketing Officer at Nubuware further solidified his reputation as a forward-thinking leader in the digital marketing space. Understanding the nuances of changing technologies and consumer attitudes have allowed Wágner to guide brands toward success in a rapidly evolving marketplace.
Additionally, his involvement in various streaming and podcasting ventures showcases Wágner’s dedication to sharing knowledge and insights with a broader audience. His ability to connect with listeners through his engaging hosting style on Wagner Live demonstrates his multifaceted talents and his commitment to continuous learning and growth.
Achievements
Wágner’s career is marked by a myriad of notable achievements:
- Pioneering the Internet Industry: By launching Novus Online Services and ChatLink, Wágner helped shape the foundational landscape of online services, contributing to the rise of the internet as a powerful medium for communication and commerce.
- Successful Music Career: Wágner’s trajectory in the music sector culminated in establishing a record label distributed by Universal and partnered with Blackheart Records, affirming his influence and creativity in the industry.
- Leadership at The Wagner Agency: As President and Account Planner, Wágner leads a digital-focused agency, where he leverages findings from social anthropology to enhance cl
