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Wahid Tashkandi

APAC Lead at Paddle

Wahid Tashkandi is a business professional with extensive experience in sales, revenue growth, and venture capital. He is currently the VP of Revenue at GoodFit.io, a role he has held since September 2022, where he focuses on helping companies optimize their go-to-market strategies. Prior to this, he worked as an Investment Manager and Associate at Skalata Ventures, a venture capital firm in Australia.

At Paddle, a payments infrastructure provider for SaaS companies, Wahid served as the APAC Lead from January to September 2021. He also held various other roles at Paddle between 2017 and 2021, including Strategic Account Manager and Senior Account Executive, contributing to their sales and account management efforts across different regions.

Wahid holds a Bachelor of Commerce (BCom) from the University of Melbourne (2014–2017) and has gained diverse international experience through roles in Australia, the UK, and Saudi Arabia.123

Highlights

Feb 14 · linkedin

During a MBR with the A-Team (Maria, Morgan, Joey) from Chili Piper Joey’s session from Belkins Future of Outbound webinar came up and I had to check it out!

More than a few nuggets of gold from the outbound guru 🧞

(Link in the comments)

🗝️ Key takeaways:

1️⃣ Optimize Account Distribution - Automate signal discovery for when the right time to target a prospect is, so that you can serve the very best accounts with the relevant context to reps 2️⃣ Omnichannel - Nobody succeeds without doing all 3 - Cold calls, Linkedin, Email 3️⃣ Messaging Relevance - Get reps the right data, at the right time. Allowing them to incorporate that into a more relevant/empathetic message (and better converting).

Some of the examples shared directly specific to their product:

🅰️ If website traffic doubles -> Prospect likely needs the tools to capture that new inbound volume  🅱️ If the site has a new demo request button -> Prospect has a newly identified focus on inbound leads

30% increase in pipeline per opportunity, despite the cuts we’ve seen across sales teams (their target market), safe to say the results speak for themselves.

TLDR: Send reps the right accounts, with the right data, at the right time.

Related Questions

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What impact did Wahid Tashkandi have during his time as APAC Lead at Paddle?
What are some key achievements of Wahid Tashkandi at Skalata Ventures?
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Wahid Tashkandi
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Location

Melbourne, Victoria, Australia