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Wai Lau

Former Nike Creative Director and Founder of No More Parachutes

Wai Lau is the Founder and Creative Doer at No More Parachutes, a strategic and creative agency that focuses on the intersection of sport, positive living, and culture. With over 20 years of experience in the creative industry, Lau has previously held significant roles, including Creative Director at Nike for the EMEA region. His work emphasizes innovative and authentic design, aiming to challenge conventional practices in the creative sector, particularly around issues like unpaid pitches.123

At No More Parachutes, Lau advocates for a shift away from unpaid creative pitches, promoting a more equitable approach to client relationships and project engagements. His agency seeks to foster a collaborative environment that honors the creative process and ensures fair compensation for work.24

Related Questions

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Wai Lau
Wai Lau, photo 1
Wai Lau, photo 2
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