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Wai-Loong Lim

CEO, Y Studios LLC

Wai-Loong Lim is a seasoned professional in the product development industry, specializing in industrial design across various sectors such as consumer electronics, IoT, robotics, medical equipment, and appliances. With a diverse background that spans both Eastern and Western cultures, Lim founded Y Studios in San Francisco in 2001, a renowned Culture-Driven Design agency that excels in transforming cultural insights into impactful products and services.

Lim is known for his hands-on approach, seamlessly transitioning from conceptualization to manufacturing, and collaborating with stakeholders at all levels, from C-suite executives to factory staff in Asia. His exceptional work has been honored with multiple prestigious design awards, including IDEA, Red Dot, iF, and GOOD Design, with his design of the Sonos SUB being featured in the permanent collection of the Henry Ford Museum.

His expertise encompasses a wide range of specializations, including design research and strategy, product ideation and development, design management, branding, packaging, and UI/UX. Lim's educational background includes studies at Carleton University and LASALLE College of the Arts, providing a solid foundation for his successful career in the industry.

Throughout his professional journey, Lim has held key roles in reputable organizations such as Founder and CEO of Y Studios LLC, Lead Industrial Designer at Sonos, Inc., Senior Designer at GVO, Inc., Design Intern at Nortel Networks, and Industrial Designer at IDEAS Industrial Designers Singapore.

Wai-Loong Lim
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Location

San Francisco, California