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Walid Abdelhafez

Pharmacist - Sales - Marketing - Medical Affairs - Digital & Omnichannel - Pharma & Oncology - Middle East 🇪🇬🇸🇦 - USA 🇺🇸

Walid Hamza Abdelhafez is currently serving as the Associate Director of Global Omnichannel Medical at Novartis Oncology. He has a strong background in healthcare and pharmaceutical marketing, focusing on omnichannel engagement and customer experience strategies within the medical field.

Professional Background

  • Current Role: As Associate Director, Abdelhafez is involved in orchestrating omnichannel strategies that enhance healthcare professional (HCP) engagement. His work emphasizes creating personalized and meaningful experiences for customers through data-driven approaches.1
  • Previous Experience: He has held various roles at Novartis, including positions related to customer experience and medical affairs. Notably, he co-led the development of Novartis Oncology's medical Twitter handle, showcasing his commitment to innovative communication strategies in the pharmaceutical industry.4

Expertise

Abdelhafez specializes in:

  • Omnichannel Engagement: He advocates for a strategic approach that integrates multiple channels to improve interactions with healthcare professionals. His insights were shared during webinars focused on the transition from multichannel to omnichannel marketing strategies in the pharmaceutical sector.13
  • Customer-Centric Strategies: He emphasizes understanding customer needs and preferences to tailor content and interactions effectively. This customer-centric mindset is crucial for fostering trust and enhancing engagement with HCPs.1

Contributions

Walid has been a speaker at various industry events, where he discusses the importance of aligning pharmaceutical content with healthcare professionals' preferences. His presentations often highlight the challenges and opportunities presented by the omnichannel approach in healthcare marketing.12

Abdelhafez's expertise in digital transformation and strategic account management positions him as a key player in advancing Novartis's initiatives in the oncology sector.

Highlights

May 15 · giosg.com
Omnichannel HCP Engagement Webinar Recap: Driving Growth in ...
May 11 · ubiqwebinars.com
Pharma Omnichannel HCP Engagement Webinar • UBIQ

Related Questions

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Walid Abdelhafez
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Location

Buffalo, New York, United States