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Walter Mikaelian

Chief Marketing Officer, General Manager

Walter Mikaelian is a seasoned marketing leader with a wealth of experience in agency and corporate settings. His passion lies in strategic planning, development, and management of national and global B2B sales, marketing, and channel programs for top technology companies. Through his expertise, he aims to strengthen brands, stimulate demand, and boost profitable product and service sales. Walter has a proven track record of executing targeted online and offline lead generation initiatives that enhance awareness and drive sales pipeline growth.

Walter collaborates with industry giants to implement scalable channel marketing strategies that empower sales growth via channel partners. He offers strategic guidance to clients while overseeing a proficient team capable of executing a wide array of marketing efforts, spanning integrated campaigns, digital and social media activities, print and video productions, telemarketing, email campaigns, and events. His analytical acumen allows him to leverage marketing tools effectively, transforming data insights into actionable sales and marketing strategies to enhance campaign performance.

Moreover, Walter excels in fostering cross-functional collaboration with diverse departments, organizations, and agencies to ensure seamless alignment and execution of sales and marketing initiatives. He is adept at leading and motivating skilled teams engaged in various marketing functions, such as operations, budgeting, creative design, content creation, digital marketing, and program management. Walter's leadership is instrumental in driving advancements and surpassing marketing expectations.

Walter Mikaelian
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Location

Phoenix, Arizona, United States