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Warren Zenna
I Help CEOs build ‘CRO-Ready’ organizations and arm CROs to succeed // Founder & CEO The CRO Collective / Zenna Consulting Group
Warren Zenna is a seasoned Strategic Sales and Marketing Executive with over 25 years of experience in digital marketing, integrated media, and emerging technology. He is the Founder and CEO of both The CRO Collective and Zenna Consulting Group.
The CRO Collective
Founded in 2019, The CRO Collective is a B2B consultancy that focuses on enhancing the effectiveness of Chief Revenue Officers (CROs). The organization aims to address the challenges of revenue operation misalignment within B2B sectors by working closely with CEOs and CROs to re-engineer revenue strategies and operations. The consultancy offers various services, including one-on-one advisory sessions and educational courses tailored for CRO development.12
Zenna Consulting Group
Prior to establishing The CRO Collective, Warren founded Zenna Consulting Group in 2012. This strategic advisory firm specializes in organic growth marketing and go-to-market positioning strategies for both B2B and B2C companies. ZCG has successfully assisted over 50 brands, helping them scale through client acquisition and strategic partnerships.12
Career Background
Warren has held multiple leadership roles in digital marketing agencies, including positions at Havas Media Group and Publicis Groupe. His expertise encompasses mobile advertising, digital strategy, and integrated marketing communications. Notable clients he has worked with include major corporations like Microsoft, AstraZeneca, and Bank of America.123
Education and Contributions
Warren holds a Bachelor of Fine Arts (BFA) from Syracuse University’s Newhouse School. He is also an active public speaker and a contributing writer for various industry publications such as Ad Age and Forbes. Additionally, he hosts the CRO Spotlight Podcast, where he engages with revenue leaders to discuss industry insights.14
Warren Zenna continues to reside in New York City, where he leverages his extensive experience to guide businesses in optimizing their revenue operations.13
Highlights
The NYC CRO Roundtable Event Date and Time (and location) have been finalized.
If you are a CRO looking to collaborate (commiserate ?) learn and share with other CROs - this event will be a unique opportunity.
Any CROs interested, DM me "NYC Roundtable" and I'll take it from there.
Event is limited to 15 CROs.
The CRO Accelerator Course is almost full - and the cohort will kick off next week.
We have 3 open slots.
Who's in?
For Aspiring CROs - Sales, Marketing, or Revenue Leaders looking to move up to the C-Suite
For recently hired CROs - looking to ensure your first 6 months is built on a solid foundation for success
For Founders of Startups - looking to build CRO-level competencies and strategies for commercializing your venture
This is the place to be for the next 12 weeks.
The quality of the current slate of participants is incredible. The cohorts are intentionally small to ensure collaboration, community, knowledge-sharing, and relationship-building.
These Courses are rich with information and practical material that you can use immediately.
Don't miss this. Please apply here: https://lnkd.in/eCaMUsDZ
