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WavenDean Fernandes

Brand Activation Director at TIG Brands

WavenDean Fernandes is the Brand Activation Director at TIG Brands, a company focused on supporting emerging natural product brands. With over 25 years of experience in the food and beverage industry, Fernandes has held various roles, including territory sales representative, general sales manager, supply chain leader, and senior executive. He also owned a food brokerage firm, giving him a comprehensive understanding of the consumer packaged goods (CPG) sector.14

A native of Hawaii, Fernandes grew up in a culturally diverse environment that fostered his love for food and beverages. He is passionate about helping emerging brands grow sustainably and organically, leveraging his extensive industry knowledge to guide founders and businesses. His role at TIG Brands involves building velocity for these brands through community support and strategic brand activation.24

He is also involved in initiatives like the TIG Venture Community, which aims to bridge funding gaps for emerging brands and foster diversity within the industry.23

Related Questions

What are WavenDean Fernandes' key responsibilities as Brand Activation Director at TIG Brands?
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WavenDean Fernandes
WavenDean Fernandes, photo 1
WavenDean Fernandes, photo 2
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Location

San Francisco Bay Area