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Wayne Bennett

Experienced executive in retail and CPG industries

Wayne Bennett is the Senior Vice President of Retail at ECRM, a role he has held since August 2016. With over 25 years of experience in the retail and consumer packaged goods (CPG) industries, he has a strong background in sales leadership, business development, and category growth.

Professional Background

At ECRM, Bennett leads a team responsible for managing the world's largest digital product discovery and sales funnel management platform for the retail sector. His responsibilities include driving enterprise solutions, enhancing buyer engagement, and launching new service offerings tailored to retailer needs. Under his leadership, ECRM has seen significant growth, including a 30% increase in retail merchant engagement year-over-year and a 12-fold revenue increase since the start-up phase.13

Before joining ECRM, Bennett served as Managing Director and Group Publisher at Drug Store News Group, where he was recognized for significantly expanding digital media revenue and building a strong network within the consumer healthcare and retail industries. His educational background includes a Bachelor of Science in Economics from the State University of New York-Albany and an MBA in Marketing from St. John's University.123

Key Achievements

  • Oversaw a significant digital transformation during the COVID-19 pandemic, leading to a 90% digital revenue base for the company.
  • Cultivated merchandising campaigns with major retailers, enhancing industry engagement and achieving business objectives.
  • Managed a supplier acquisition program that added over 260,000 brands, contributing to substantial revenue growth.123

Bennett's expertise and leadership have positioned him as a key figure in the retail and CPG sectors, making him a sought-after expert in sales and business development strategies.

Highlights

Aug 31 · linkedin

If you have not yet tried Rule Breaker Snacks then you must! Women Owned out of Brooklyn, NY Nancy Kalish has a great product on her hands.

Rule Breaker breaks all the rules no flour, no eggs and no butter. Chickepeas as the main ingredient, the soft baked treats are so chewy and delicious you would never know. They are certified gluten-free, Non-GMO Certified and top 11 allergen-free.

Totally delicious cookies and totally worth a try. Rule Breaker will be one of our VIP Sponsors during the upcoming Founder's Innovation Day in NYC. You can learn more here. https://lnkd.in/eKs5efh3

Thank you Nancy for the delicious samples and we look forward to seeing you in NYC soon.

#cookies #innovation #betterforyou #womenowned #NYC #plantbased

Aug 29 · linkedin

Why does Founder's Day excite me?

I get to learn & listen to the wisdom of Brooks Powell 🍻 Cheers who is a succcessful CPG Founder who has been able to break-thru in his omnichannel success leveraging both digital approach & brick mortar strategy to create imcremental category growth.

Brooks will be on stage sharing his insights on what it takes to build a brand and how industry partners make a difference in breaking through a difficult industry to navigate.

Space is extremely limited. Take a look and sign up today. Founder's Day. NYC. December 4, 2024

https://lnkd.in/eKs5efh3

#emergingbrands #retail #innovation #growth #founders

Related Questions

What are some of Wayne Bennett's most notable achievements at ECRM?
How has Wayne Bennett's leadership impacted ECRM's business growth?
What digital transformation initiatives did Wayne Bennett lead during the COVID-19 pandemic?
Can you provide examples of the new service offerings Wayne Bennett launched at ECRM?
How does Wayne Bennett's experience at Drug Store News Group compare to his role at ECRM?
Wayne Bennett
Wayne Bennett, photo 1
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Experience

Senior Vice President, Retail at ECRM/RangeMe (August 2016 - Present)
Managing Director and Group Publisher at Drug Store News Group (October 2011 - August 2016), Publisher at Drug Store News Group (December 2009 - October 2011), Associate Publisher at Drug Store News G at Harris Corporation (June 1987 - November 1988)

Education

Bachelor of Science (B.S.) in Economics, University at Albany, SUNY (1983 - 1987), Master of Business Administration (M.B.A.) in Marketing Management, St. John's University, The Peter J. Tobin College

Location

New York City Metropolitan Area