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Wei Hsueh
Spearheading curation adaption in the open internet in the APAC region
Wei Hsueh is a dedicated business professional with a strong background in the adtech industry, specializing in the APAC markets. With extensive experience working with both advertisers and publishers, Wei has played key roles in developing supply business strategies and building successful operations in the region.
Educationally, Wei has honed his skills with a Credential of Readiness from Harvard Business School Online, a Master's degree in Business Administration from National Cheng Kung University, and a Bachelor's degree in Electrical Engineering from National Chung Cheng University.
In terms of professional experience, Wei has held various strategic positions in renowned companies. At Equativ (formerly Smart), Wei served as the Country Manager for APAC, steering the company towards delivering top-notch technological solutions in the region. Prior to Equativ, Wei played pivotal roles at Criteo, such as Head of Publisher Partnership for South APAC, Head of App Supply for the APAC region, and Team Lead for Publisher Partnerships in SEA. Wei's journey also includes contributions as a Business Development Manager and Sales Account Manager at Criteo, showcasing a diverse skill set and a proven track record of successful business ventures. Before venturing into the adtech sector, Wei gained valuable sales expertise at LG Display Co. and Topco Scientific Co., Inc.
Wei Hsueh's profound understanding of the APAC markets, coupled with his hands-on experience in business development, supply management, and sales, makes him a sought-after professional in the adtech industry. He continues to drive innovation and technological advancements at Equativ, further solidifying his reputation as a seasoned business leader.
Highlights
Curation: The ads platform for open internet?
As I introduce curation with partners and clients, I reflect on how should I introduce this concept in a much simple way for those are new to the concept. And I struck the similarities with so called "ads platform". Think TikTok or Facebook Ads: buyers leverage a vast inventory but don't require a DSP or SSP. There is just one platform that simply customize audience selection.
This concept translates well to the open internet using curation as the concept. Curation acts as a bridge, offering buyers a single interface to access the open internet with targeted audience selection. Currently there are still much of data matching and scaling challenges when it comes to finding the right audiences but in an ideal world, this will eliminate the need for complex DSP/SSP setups and make programmatic much easier.
So the next question, will there be just one or multiple curation pipes for open internet? Or we will see more specialized inventory focus curation such as DOOH?
Excited to be attending Broadcast Asia again this year to dive in the latest trend of broadcasting and streaming.
#ATxSG #ATxEnterprise Informa Tech
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
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