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Wei Ke

Pricing geek | Growth strategy consultant | Author

Wei Ke is an Adjunct Associate Professor at NYU Stern School of Business, specializing in pricing and marketing.3 He is also a Partner at Oliver Wyman, based in their New York office, where he is affiliated with both the Pricing, Sales, and Marketing Practice and the Retail and Business Banking Practice.12

Wei Ke has over 15 years of consulting experience, advising leading financial institutions, software and data service providers, retailers, and travel operators worldwide on various aspects of business strategy.2 His areas of expertise include product innovation, pricing strategy, marketing tactics, customer value management, and digital sales effectiveness.2

Prior to joining Oliver Wyman in 2022, Wei Ke was a Managing Partner at Simon-Kucher & Partners from 2011 to 2021, where he led the North American financial services practice and leisure, travel, and transportation practice.1 He also served as the President of Simon-Kucher Canada and was the global co-head of retail, business, and commercial banking practice.1

Wei Ke's academic background is impressive:

  1. He holds a PhD in pricing and revenue management from Columbia Business School.12
  2. He earned a BS in Electrical Engineering and Applied Mathematics, summa cum laude, from Columbia University.12

In addition to his role at NYU Stern, Wei Ke has held teaching positions at other prestigious institutions:

  1. Adjunct Associate Professor at Columbia University - Columbia Business School (2017 - Present)1
  2. Adjunct Assistant Professor at Smith School of Business at Queen's University (2017 - 2019)1

Wei Ke is multilingual, with proficiency in English, Chinese, Shanghainese, French, and German.1 He has also received several academic honors and awards throughout his career.1

Highlights

Jan 1 · stern.nyu.edu
Adjunct Faculty - Marketing Department - NYU Stern
Oct 5 · ITIJ
Demand for travel insurance will increase - ITIJ
Sep 10 · American Banker
With loyalty app, Walgreens has the look of a neobank - American Banker
Jan 1 · stern.nyu.edu
Adjunct Faculty - NYU Stern

Related Questions

What courses does Wei Ke teach at NYU Stern?
How did Wei Ke transition from consulting to academia?
What are some notable projects Wei Ke has worked on at Oliver Wyman?
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What are some key insights from Wei Ke's article "Game On for Banks – Lessons from the Pokémon Universe"?
Wei Ke
Wei Ke, photo 1
Wei Ke, photo 2
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Location

New York, New York, United States