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Wellington Holbrook
CEO at connectFirst Credit Union
Wellington Holbrook is a seasoned executive in the financial services industry, currently serving as the President and Chief Executive Officer of Vancity, which is Canada's largest community credit union. He took on this role on January 15, 2024, after previously holding the position of CEO at connectFirst Credit Union from February 2022 to January 2023.
Career Background
Holbrook's career spans over 30 years in banking and financial services, during which he has held various senior leadership roles. Before joining connectFirst, he served as Chief Transformation and Technology Officer at ATB Financial, where he led significant digital and cultural transformations. He has also held senior positions at the Business Development Bank of Canada, contributing to its operations across Western Canada.
Education
- Bachelor of Commerce from the University of Manitoba
- Executive MBA from the University of Oxford, completed with distinction
Achievements at connectFirst
During his tenure at connectFirst Credit Union, Holbrook was instrumental in:
- Leading the credit union through a transformative period that included a rebranding initiative.
- Achieving unprecedented growth and financial performance, with member loans increasing significantly and assets reaching over $6.2 billion.
- Enhancing member experience through improved technology and operational strategies.
Holbrook's leadership style emphasizes innovation and community focus, aiming to disrupt traditional banking perceptions among Albertans. His commitment to cooperative banking principles is evident in his approach to enhancing member services and community engagement.
Personal Insights
Holbrook is fluent in both English and French and has participated in advanced leadership programs, including one focused on foreign diplomacy. He is also known for his passion for music and enjoys amateur musicianship.
His LinkedIn profile reflects his professional journey and ongoing commitment to community-focused financial services .123

