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Wendy Bernfeld
Founder and Managing Director at Rights Stuff BV
Professional Background
Wendy Bernfeld is a distinguished media executive and consultant renowned for her profound impact in the entertainment and media industries. Originally hailing from Canada, she embarked on her career as an entertainment lawyer, where she gained invaluable insight into the legal intricacies of the film and television sectors. Her journey has led her to occupy pivotal senior roles in international movie buying and pay-TV, culminating in her CEO positions across multiple media platforms and territories.
In 1991, Wendy made a significant transition by relocating to Amsterdam, Europe, where she served as the Managing Director of Alliance-Atlantis International. Her remarkable leadership skills and industry acumen propelled her to the position of CEO of Canal+ International, where she further honed her expertise in the rapidly evolving media landscape. In 1999, Wendy founded the consulting and digital agency, Rights Stuff, which has since been instrumental in shaping strategies for various content distributors and buyers.
With over 25 years of extensive experience in the realms of film, television, pay-TV channels, Video on Demand (VOD), Subscription Video on Demand (SVOD), and Over-The-Top (OTT) startups, Wendy has developed a strong specialization in creative sourcing and selection, as well as business and legal aspects of the industry. Her strategic insights and planning skills have proven essential in navigating the complexities of rights advice and related undertakings in the media world.
Education and Achievements
Wendy's educational background is as diverse as her career. She began her studies at McGill University in Montreal, gaining a solid foundation in law. She further pursued her Law degree (LLB/Juris Doctor) at Queen's University, which equipped her with the knowledge necessary to excel in the legal domain. Wendy pursued additional qualifications through the Law Society of Upper Canada, focusing on barrister and solicitor practices, and studied the Roll of Solicitors for England and Wales at the Law Society of the United Kingdom (LSUK).
In addition to her legal training, Wendy augmented her credentials with an MBA from the University of Toronto, further enriching her understanding of business operations and strategic management. Her academic journey underscores her commitment to lifelong learning and her dedication to staying at the forefront of industry developments.
Global Impact and Noteworthy Clients
Over the years, Wendy Bernfeld has built an impressive portfolio of clients, demonstrating her expansive influence and recognition in the industry. Some notable clients include the National Film Board of Canada, Tom Skerritt's Heyou Media, Orange, the New Zealand International Film Festival, and Disney, among numerous others. Additionally, her collaborative endeavors with organizations such as the Canada Media Producers Association and various film institutes highlight her versatility in adapting to diverse media landscapes and fostering innovation.
Wendy's contributions have significantly shaped the industry by supporting content strategy development, biz models, and addressing rights and window challenges amidst a rapidly evolving digital landscape, especially in the wake of the COVID-19 pandemic. She has ventured into innovative delivery platforms, including AVOD, SVOD, OTT, VOD, cable, and telecom sectors, ensuring that her clients achieve their content distribution goals effectively.
Continued Engagement and Future Directions
In recent years, Wendy's focus has increasingly shifted towards emerging technologies and new media, such as Virtual Reality (VR), cross-platform content delivery, blockchain-curated VOD, and mobile/web series. Her expertise in 'digital-first' programming makes her an invaluable resource as the industry continues to adapt to new consumption patterns and technologies. Beyond her consulting work, Wendy is a well-respected lecturer and workshop leader, frequently engaging with media industry bodies and festivals. Through her efforts, she actively promotes international digital sector opportunities and innovative strategies designed to help clients navigate beyond the major industry players.
In her ongoing involvement with creative projects, Wendy is committed to finding and exploiting new distribution and licensing opportunities in both traditional and digital sectors, emphasizing the importance of original content financing and alternative storytelling angles.
Achievements
Some of Wendy's notable professional achievements include:
- Founding Rights Stuff, a leading consulting and digital agency that has influenced industry strategies.
- Serving as CEO of Canal+ International and M.D. of Alliance-Atlantis International, where she played a crucial role in international content acquisitions.
- Consulting for high-profile clients like Disney, the National Film Board of Canada, and various film festivals, providing strategic insights that enhance their content strategies and market reach.
- Actively engaging in coaching and lecturing within the media sector, contributing to the development of industry practices and fostering knowledge sharing among professionals and emerging talents.
