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Werner Bruyns
Betermaker / Eigenaar Melior Bedrijfsadvies
Professional Background
Werner Bruyns is a distinguished entrepreneur and business consultant whose career trajectory is marked by remarkable achievements and impactful contributions to the e-commerce landscape in Belgium. Starting his first venture in electrical engineering installations at the young age of 21, Werner showcased an early passion for entrepreneurship that would define his professional journey. In 2007, he took a pivotal step by founding Coolblue Belgium, where he played a crucial role in establishing the brand’s presence and facilitating exponential growth within the Belgian market. During his eight-year tenure at Coolblue, Werner was instrumental in implementing transformative changes that not only enhanced the company’s operations but also revolutionized the e-commerce sector in Belgium.
After a successful run with Coolblue, Werner continued to pursue his entrepreneurial spirit by launching various startups for his next employer, Leapp. His drive to innovate and create impactful business solutions remained unwavering, ultimately leading him to embark on a new adventure by establishing his own consultancy firm in January 2018. Named Melior, which translates to 'better' in Latin, the company embodies Werner's philosophy of continuous improvement and excellence in business practices. This not-for-profit-driven enterprise further solidifies his commitment to fostering entrepreneurial growth throughout Belgium.
Education and Achievements
Although specific educational details are not available, Werner Bruyns’s track record speaks volumes about his expertise in business management, entrepreneurship, and e-commerce. His practical insights and ability to drive change have been recognized across various organizations, where he has held influential positions. These roles include former Betermaker (Change Maker) at esteemed companies such as Microforce, Vaporshop, and Mex United, where he continuously fostered innovation and strategic growth.
In addition to his corporate roles, Werner has shared his valuable insights as a Board Member at SafeShops.be and BeCommerce, organizations aimed at promoting growth and best practices in the e-commerce industry. His tenure at Q&A Insights & Consultancy as Head of Belgium further showcases his dedication to providing valuable insights and strategies that empower businesses to thrive.
The culmination of his experiences allows Werner to serve as a catalyst for change in the business community. He takes pride in transforming companies into better versions of themselves, hence his title of 'Betermaker'. His noteworthy contributions to the e-commerce field and his ongoing commitment to consulting underscore his recognition as a thought leader within the industry.
Notable Achievements
- Founded Coolblue Belgium: Under Werner's leadership, Coolblue saw significant growth in Belgium, establishing itself as a go-to e-commerce platform in the region.
- Launched Melior Bedrijfsadvies: Werner’s latest venture focuses on offering quality business consultancy to improve operations and strategies for various enterprises.
- Board Member Roles: Contributed to important e-commerce networks such as SafeShops.be and BeCommerce, fostering collaboration and encouraging best practices in the sector.
- Leadership Positions: Held various leadership roles in notable organizations, from being COO at Leapp to managing partner at E-Com Advice, marking his versatility and capability as a business leader.
- Change Maker Philosophy: Embraced the title of 'Betermaker', symbolizing his dedication to enhancing business processes and encouraging sustainable improvements in various sectors.
Werner's approachable demeanor, combined with a wealth of experience, equips him with the necessary skills to guide others towards achieving their business objectives, thereby enhancing the overall landscape of entrepreneurship in Belgium.
