Sign In

Wes Brooks

Digital Missionary + Data Strategist

Wes Brooks is a seasoned professional in data strategy and digital platforms, currently serving as the Co-Founder of Lightworks since January 2022. He previously held the position of Data Strategy Manager at Cru from October 2019 to April 2021. In this role, he collaborated with various teams and ministry leaders to develop strategies for leveraging data to enhance effectiveness and impact within Cru's mission. His responsibilities included establishing internal standards for data collection and usage across multiple regions, as well as implementing advanced technologies like Machine Learning and Big Data Processing to optimize operations.13

Professional Background

  • Data Science Lab Team Lead: Before becoming the Data Strategy Manager, Wes led an experimental R&D lab at Cru, focusing on how Machine Learning and AI could enhance ministry efforts globally.
  • User Data Platform Architect: He also played a critical role in architecting Cru's User Data Platform, which integrated data solutions across over 250 websites, tracking more than a billion user interactions annually.1
  • Growth Solutions Team Lead: In this capacity, he managed initiatives to increase the adoption of marketing technologies within Cru.1

Education

Wes holds a Bachelor's degree in Materials Science and Engineering from the University of Kentucky, where he also participated in the Stanford Innovation Corps program focused on entrepreneurship.1

Skills and Expertise

Wes Brooks has expertise in:

  • Data strategy and analytics
  • Machine learning and AI applications
  • Digital platform development
  • Cross-functional team collaboration

His career reflects a strong commitment to using data-driven approaches to support organizational missions, particularly in non-profit contexts.2

Highlights

Jan 15 · dataquest.io
Data Scientist in Python Certificate Program - Dataquest
Data Scientist in Python Certificate Program - Dataquest
Apr 19 · dataquest.io
Wes Brooks on Why Dataquest is Better than a $50,000 degree
Wes Brooks on Why Dataquest is Better than a $50,000 degree
Aug 6 · romi.gov
[PDF] City of Royal Oak, Michigan Request for Proposal Executive Search ...

Related Questions

What projects did Wes Brooks lead at Cru?
How did Wes Brooks' role at Lightworks differ from his role at Cru?
What technologies did Wes Brooks implement at Cru?
How did Wes Brooks' experience at Cornett influence his work at Cru?
What was the impact of Wes Brooks' User Data Platform at Cru?
Wes Brooks
Wes Brooks, photo 1
Wes Brooks, photo 2
Add to my network

Location

Orlando, Florida, United States