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Wes Patterson

Senior Director, Research & Insights

Wes Patterson is a proficient research leader with over 20 years of experience working in agencies and in-house roles across diverse industries such as media, technology, financial services, food & beverage, and consumer packaged goods (CPG).

Excelling as a self-starter, Wes has a proven track record of establishing and guiding successful research teams. His expertise encompasses both quantitative and qualitative research methodologies, covering all aspects of the research process from crafting proposals to designing instruments, managing projects, conducting in-depth interviews, overseeing fieldwork, analyzing data, crafting reports, and presenting findings.

A perpetual seeker of knowledge, Wes Patterson stays abreast of the latest developments in various domains, actively exploring and implementing innovative concepts. He holds a particular fascination for cutting-edge technologies, especially generative artificial intelligence (AI), and its potential applications to revolutionize research methodologies and outcomes. Wes's research endeavors are geared towards facilitating impactful decision-making, underpinned by effective data visualization and compelling data narratives. Committed to delivering superior, actionable research insights that catalyze revenue growth and cultivate pioneering strategies.

Wes Patterson pursued his Bachelor of Science (B.S.) degree in Business Administration and Management, General at Babson College.

During his professional journey, Wes has served in several significant roles, including Senior Director of Research and Insights at Crain Communications, Insight Consultant in a self-employed capacity, Senior Research Manager at Cengage, Market Research Manager at Cengage, Insight Director at Kadence International, Associate Director at Kadence International, Insight Manager at Kadence International, Senior Insight Executive at Kadence International, and Insight Executive at Kadence International.

Wes Patterson
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Location

Singapore, Singapore