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Wesley Ng

CEO at Casetify- Join us

Wesley Ng is the CEO and co-founder of CASETiFY, a leading tech accessories brand that emphasizes individuality through art and culture.2 Ng is an award-winning designer, media executive, and entrepreneur with experience in product development and business.4

Ng graduated from QUT with a Bachelor's degree in Communication Design in 2002.4 Before starting CASETiFY, he worked as a designer, where he learned that design is more than just creating pretty graphics but is about solving problems.4

In 2011, Ng, then 29, left his job in media to start his own business.2 He was inspired to create CASETiFY after the launch of the iPhone, when he noticed a lack of innovation and appealing designs in the phone case market.26 He wanted to create protective cases that were sleek, unique, and a style statement.6 Originally called Casetagram, the company allowed users to design their own phone cases using Instagram photos.45

Ng felt that phone cases could be more than just protective shells and instead serve as canvases for personal expression.5 To achieve this, Casetify partners with hundreds of creatives around the world, sharing profits with them for each case sold with their designs.3 He believes in reacting quickly to consumer demands and trends, especially in the social media era, to keep the brand fresh.3

Ng also co-founded That Booth Cray in October 2013. The company creates social booths that monitor Instagram for tagged photos from events and automatically prints them.7

As of 2021, CASETiFY is among the top three phone tech accessory brands worldwide, with a reported annual revenue of $24.3 million.1 Ng has said that mastering social media, building the brand, and speed of execution are crucial to CASETiFY's success.1

Related Questions

What inspired Wesley Ng to start CASETiFY?
How did CASETiFY pivot from Casetagram?
What are some of the famous collaborations CASETiFY has done?
How does CASETiFY support creative designers?
What role does social media play in CASETiFY's success?
Wesley Ng
Wesley Ng, photo 1
Wesley Ng, photo 2
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Location

Hong Kong SAR