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Wiebke Meeder

Chief Marketing Officer - Handelsblatt Media Group

Wiebke Meeder is a results-focused and inclusive leader with a strong passion for journalism, boasting extensive experience in marketing and spearheading digital transformation in dynamic media organizations.

With a solid background in management gained from prominent publishing houses in Germany, along with a brief tenure at Amazon, Wiebke specializes in crafting and implementing impactful strategies to drive consumer revenue growth and foster enduring brand loyalty.

Her academic pursuits include a Master of Arts (M.A.) in Comparative Literature from Universität Erfurt, where she explored Kafka's concept of justice and spatiality in her thesis, achieving a remarkable grade of 1.2.

Further enriching her educational journey, Wiebke pursued a Bachelor of Arts (B.A.) focused on Latin American literature and history, augmenting her proficiency in Spanish at Universidad Autónoma de Madrid, culminating in an exceptional grade of 2.0.

Her academic achievements also entail a Bachelor of Arts (B.A.) in Comparative Literature with a specialization in Latin American History from Universität Erfurt, achieving a commendable grade of 1.5.

In her professional trajectory, Wiebke Meeder has held key positions such as Chief Marketing Officer and Member of the Executive Board at Handelsblatt Media Group, showcasing her strategic acumen and leadership skills.

Prior roles include serving as the Senior Partnerships Manager for Reading Subscriptions at Amazon, Head of Subscription Growth at DER SPIEGEL, and leading marketing initiatives for digital products at both DER SPIEGEL and Süddeutsche Zeitung among various other managerial roles held at Süddeutsche Zeitung and IronShark GmbH.

Wiebke's expertise lies in driving business growth through innovative marketing and digital strategies, emphasizing consumer engagement and brand development in the fast-paced media landscape.

Her valuable experience in diverse roles across prominent organizations underscores her proficiency in navigating the complexities of media and marketing realms, making her a seasoned professional in the industry.

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Location

Munich, Bavaria, Germany