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Will Cottrell

Sales Leader @ Sourcepoint

Will Cottrell is an expert in driving commercial effectiveness for global B2B clients through Challenger, Inc., focusing on maximizing the performance of sales and marketing teams.

His areas of expertise include assessment & selection, marketing messaging & collateral development, communications strategy, training & development, and CRM integration.

Results from his work include a 15x return on investment, a 15% increase in hit rate, a 20% return on sales expense, and a 25% reduction in the cost of sale.

Will Cottrell studied Bachelor of Arts (BA) in Economics and International Relations at the University of Virginia.

His past roles include Senior Director, Sales at Sourcepoint, Sales Leader at OneTrust, Vice President of Sales and Business Development at Challenger, Senior Sales Director at CEB (now Gartner), and various other positions at CEB (now Gartner).

Will Cottrell
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Location

United States