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Will Flaherty

VP, Growth at Ro

Will Flaherty is currently the SVP, Growth at Ro, a position he has held since March 2021.1 He has an extensive background in growth marketing and communications, with a career spanning various prominent companies.

Career Highlights

  • Ro: Joined as VP, Growth in August 2018, promoted to SVP, Growth in March 20211
  • Rent The Runway: Head of Growth Marketing (May 2017 - August 2018)1
  • SeatGeek: Held positions including VP, Growth Marketing and Director of Communications (November 2011 - January 2017)1
  • The Boston Consulting Group: Associate (September 2010 - October 2011)1

Education

  • Duke University: BA in History and Political Science (2006 - 2010)1
  • Bellaire High School: (2002 - 2006)1

Expertise

Flaherty is known for his skills in growth marketing, communications, and strategic planning. At Ro, he plays a crucial role in the company's expansion and marketing efforts. Ro is a telehealth company that provides direct-to-patient healthcare services, including diagnostics, pharmacy, and ongoing care.24

In his role, Flaherty has been instrumental in developing Ro's marketing strategies, including the use of out-of-home (OOH) advertising. He emphasizes the importance of OOH in building trust and visibility for the brand, often achieving greater impact than digital placements.3

Flaherty's approach to marketing involves a balance of data-driven decision-making and creative storytelling. He advocates for using AI and machine learning to enhance efficiency and personalization in advertising while maintaining the importance of emotionally compelling content.3

Highlights

Apr 24 · linkedin

We've got an amazing opportunity to join the Ro Growth team and help drive our performance on paid social and other performance channels!

Huge program and a role where you can really have impact an operate at scale -- please apply here if interested or tag/comment anyone you know who might be interested!

Jun 28 · linkedin

We're adding to our CRM team here at Ro!

Related Questions

What are Will Flaherty's key achievements at Ro?
How did Will Flaherty transition from sports journalism to growth marketing?
What strategies does Will Flaherty use for OOH advertising at Ro?
How has Will Flaherty's role evolved at Ro over the years?
What inspired Will Flaherty to join Ro?
Will Flaherty
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Location

New York, New York