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Will Flaherty

VP, Growth at Ro

Will Flaherty is currently the SVP, Growth at Ro, a position he has held since March 2021.1 He has an extensive background in growth marketing and communications, with a career spanning various prominent companies.

Career Highlights

  • Ro: Joined as VP, Growth in August 2018, promoted to SVP, Growth in March 20211
  • Rent The Runway: Head of Growth Marketing (May 2017 - August 2018)1
  • SeatGeek: Held positions including VP, Growth Marketing and Director of Communications (November 2011 - January 2017)1
  • The Boston Consulting Group: Associate (September 2010 - October 2011)1

Education

  • Duke University: BA in History and Political Science (2006 - 2010)1
  • Bellaire High School: (2002 - 2006)1

Expertise

Flaherty is known for his skills in growth marketing, communications, and strategic planning. At Ro, he plays a crucial role in the company's expansion and marketing efforts. Ro is a telehealth company that provides direct-to-patient healthcare services, including diagnostics, pharmacy, and ongoing care.24

In his role, Flaherty has been instrumental in developing Ro's marketing strategies, including the use of out-of-home (OOH) advertising. He emphasizes the importance of OOH in building trust and visibility for the brand, often achieving greater impact than digital placements.3

Flaherty's approach to marketing involves a balance of data-driven decision-making and creative storytelling. He advocates for using AI and machine learning to enhance efficiency and personalization in advertising while maintaining the importance of emotionally compelling content.3

Highlights

Feb 13 · oaaa.org
Marketer Mindset with Ro's Will Flaherty - OAAA
Marketer Mindset with Ro's Will Flaherty - OAAA
Aug 20 · leadiq.com
Ro Company Overview, Contact Details & Competitors - LeadIQ
Jun 14 · Yahoo Finance
CommerceNext 2022 to Focus on the Future of Digital Commerce - Yahoo Finance
Jun 14 · Business Wire
CommerceNext 2022 to Focus on the Future of Digital Commerce - Business Wire
Jun 26 · modernretail.co
Ro's vp of growth Will Flaherty: 'There's no silver bullet for attribution'
Ro's vp of growth Will Flaherty: 'There's no silver bullet for attribution'
Oct 22 · tatari.tv
Client Spotlight: Will Flaherty at Ro - Tatari
Client Spotlight: Will Flaherty at Ro - Tatari
Jan 24 · en.wikipedia.org
Ro

Related Questions

What are Will Flaherty's key achievements at Ro?
How did Will Flaherty transition from sports journalism to growth marketing?
What strategies does Will Flaherty use for OOH advertising at Ro?
How has Will Flaherty's role evolved at Ro over the years?
What inspired Will Flaherty to join Ro?
Will Flaherty
Will Flaherty, photo 1
Will Flaherty, photo 2
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Location

New York, New York