Suggestions
Will Goad
Creative problem solver obsessed with helping marketing and creative leaders take control of their business.
Will Goad is a senior client services leader currently working in Client Engagement at Aquent Cloud, a position he has held since February 2022. Based in Cedar Rapids, Iowa, he has extensive experience in leading software and process implementations across over 100 organizations, including both boutique agencies and Fortune 500 companies.
Professional Background
In his role at Aquent Cloud, Goad focuses on enhancing client relationships and ensuring successful software implementations. His previous experience includes serving as a Senior Client Services Leader at Workgroups DaVinci, where he led over 150 successful software implementations and developed a comprehensive client onboarding process that significantly improved training efficiency. He has a strong track record in advocating for stakeholders and delivering scalable solutions that meet client needs.
Education
Will Goad holds a Master's in Business Leadership from William Penn University and a Bachelor's degree in Broadcasting from Western Illinois University. He also studied Communications at Illinois Central College.
Skills and Approach
Goad is recognized for his creative problem-solving abilities and effective communication skills, which help him make technical concepts accessible to clients. His approach emphasizes collaboration and support, ensuring that clients feel guided throughout their engagement with the software solutions he implements.12
Highlights
In-house creative and marketing teams produce a wide variety of assets… and depending on the type of asset, they often get feedback in various places.
This makes it harder for you to keep track of everything AND more importantly, makes it harder for your stakeholders to provide feedback.
I’m biased, but whether its
- pdfs/documents/presentations
- images
- audio/video/gif
- websites
- 3d files
Aquent RoboHead is a great single source of truth where those assets are shared, feedback is given, and versions are managed.
That's better for your team AND your stakeholders.
When workflows are complex, sometimes it's smart to revisit the simple, basic elements of the process!
I've been fortunate to work with hundred's of #inhouse creative and marketing teams on process improvement and change management.
Sometimes they struggle to articulate their workflows and the changes that need to happen. Sometimes you need to live in the weeds, but sometimes its ok to step back and focus on the basic things.
The more granular the #creativeworkflow get the more nuance there is, but at the end of the day, everybody:
- Scopes the project
- Develops the content
- Designs the asset
- Gets approval from somebody (or multiple somebodies)
- Ships (deploys, posts, publishes, prints, whatever...)
Sometimes these things just happen, other times there are rigid milestones we pay attention to.
But... these steps do happen on virtually EVERY SINGLE PROJECT.
If you are struggling to fully define your process because your changing it, or because you are switching tools... step back and breathe.
Do some napkin math to determine the order, duration and level of effort of the above and start there.
Then, dial it in as you execute.
