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Will Lee

Strategist. Communicator. Boss. at That Marketing Guy

Will Lee is the founder and Managing Director of That Marketing Guy, a marketing agency based in Singapore.12 He founded the company in August 2012 and has since grown it from S$0 to S$1.4m in annual recurring revenue.1 Will has over 15 years of agency and in-house experience in marketing.1

As the founder and Director, Will serves as the main business driver and lead consultant for That Marketing Guy. He personally consults decision-makers from various industries on Marketing and Business strategies.1 The company, which started with just $60, has recently been recognized as one of Singapore's fastest-growing companies in 2025.4

Will's professional background includes:

  • Managing Director at That Marketing Guy (August 2012 - Present)
  • Marketing Advisor at Doxa Holdings International (September 2019 - Present)
  • Trainer at RISE by DigitalBCG Academy (May 2021 - December 2021)
  • Founder and CEO of adit media (July 2017 - March 2020)

He holds a BSc in Marketing from University College Dublin and a Diploma from Nanyang Polytechnic.1 Will is also known for his quote, "Don't let your goals be constrained by marketing".3

Highlights

Jan 8 · salezshark.com
That Marketing Guy Emails and Contacts - SalezShark
Our Work - That Marketing Guy
Oct 30 · e27.co
That Marketing Guy - e27 Startup Profile
Dec 29 · techbehemoths.com
That Marketing Guy Company Profile - TechBehemoths
Jan 1 · my.hiredly.com
Working at That Marketing Guy - Company Profile & Information

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Will Lee
Will Lee, photo 1
Will Lee, photo 2
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Location

Singapore