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Will Martin

Financial professional with experience in investment and accounting

Will Martin is a notable figure in the realm of sports technology, currently serving as the Curator and Host at Sports Tech Live. His professional background includes a strong focus on leveraging video marketing strategies, particularly through his role as the Owner of FounderVideo, where he specializes in creating effective video advertising campaigns on LinkedIn.

Professional Experience

  • Curator and Host at Sports Tech Live: In this role, Will engages with various stakeholders in the sports tech industry, showcasing innovations and discussions that shape the future of sports technology.
  • Owner of FounderVideo: Since June 2022, he has been helping businesses optimize their LinkedIn advertising efforts by producing engaging video content that resonates with audiences.

Skills and Expertise

  • B2B Marketing: Will is adept at developing marketing strategies that lower costs while enhancing engagement.
  • Video Advertising: He focuses on creating high-performing video content that stands out in the crowded digital landscape.

Education

Will has pursued a diverse educational background, including studies in International Relations and Business Administration across various prestigious institutions.

Community Engagement

He is actively involved in several professional communities, including Pavilion and RevGenius, where he collaborates with other professionals to share insights and strategies related to sales and marketing.

Overall, Will Martin's expertise in sports technology and marketing positions him as a key player in the industry, driving conversations around innovation and engagement.

Highlights

Jun 24 · linkedin

As a long time listener to The Webby Award winning "The Best One Yet" who cover the top 3 business stories of the day with some great takeaways, it was a great honour to get a shoutout for the three awards we picked up Hashtag Sports

Below is the clip itself but you can listen to the full version of the show that covers the start of the Euros, Jake Pauls deal with Walmart and why Band-Aid has impressive loyalty.

https://lnkd.in/gXBcryBn

or you can watch it here: https://lnkd.in/gp4C74yj

A great way to start your day with a 20 minute business podcast that will give you nuggest of insights into the stories.

Huge shout out and thank you to Nick Martell and Jack Crivici-Kramer

Jun 20 · linkedin

LiveDuel Wins Big at Hashtag Sports Awards, Disrupting Sports Betting with Community Focus!

Thrilled to announce LiveDuel dominated the recent Hashtag Sports Awards in NYC, taking home top honors in:

Best Use of TikTok Best Use of User-Generated Content Best Use of Gamification

We beat industry giants like the NBA & Pepsi! This win validates our community-focused strategy, proving that authenticity and user engagement outperform expensive campaigns.

Turning a Challenge into a World Cup Win: Despite a limited budget, we created a free TikTok filter for the World Cup. Over 600,000 creators used it, generating 1 million+ videos, 600 million views and 3,000 sign ups!

Building a Content Creator Powerhouse: We're building a network of diverse sports content creators, empowering them with resources and fostering collaboration. This fuels authentic connections and a loyal user base.

Learn More: Website: liveduel.com See the award-winning filter: https://lnkd.in/esC3_3P4

#sportsbetting #community #contentcreators

Related Questions

What is the focus of Sports Tech Live?
How did Will Martin get involved with Sports Tech Live?
What are some notable projects Will Martin has worked on at Sports Tech Live?
How does Will Martin's background in video marketing influence his role at Sports Tech Live?
What is the FounderVideo Podcast about?
Will Martin
Will Martin, photo 1
Will Martin, photo 2
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Experience

Growth Equity Investor at a Stealth Startup
Strategy & Transactions - Financial Due Diligence Manager at EY (2019-2021); Financial Accounting Advisory Services Manager at EY (2015-2019); Audit Senior at Deloitte (2013-2015)

Education

Master in Accountancy from University of Tennessee, Knoxville; Bachelor of Arts in Accounting and Finance from Morehouse College

Location

Ireland