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Will Maurer

Impact and Innovation across Entertainment, Tech, Music and Education

Will Maurer is an accomplished entertainment executive, transmedia storyteller, and patented technologist with a global presence and award-winning achievements.

With a diverse background spanning music, animation, VFX, and technology, Will has successfully built and scaled companies across the US, China, India, and Hong Kong.

He started his journey by graduating from Musicians Institute in 2000 and later delved into music engineering and songwriting, securing a first-look deal at Epic Records.

In 2004, Will played a vital role in establishing Imagi Animation Studio's US operations and oversaw the production of the highly successful 'TMNT', the top animated movie in 2007.

His foray into television saw him selling his first pilot inspired by his music industry experiences in 2008.

Transitioning to technology entrepreneurship, he co-founded a cause marketing company in 2010, facilitating partnerships between non-profits and local businesses before structuring an M&A deal with Cumulus Media in 2012.

Returning to entertainment in 2012, Will provided Animation, VFX, VR, and 3D Conversion services to major studios and streaming platforms globally over the next decade.

In 2017, he led Legend's expansion into India and China, managing over 1000 artists and garnering several awards for his contributions to the industry.

Will's entrepreneurial spirit led him to create and manage a circular film fund in 2018, with 'Pokemon: Detective Pikachu' being one of the early successes under this initiative.

In 2019, he launched Project, Inc., where he focuses on developing transmedia stories, immersive experiences, and animated content for renowned studios and brands.

The year 2020 marked the inception of MUSICVERSE®, a versatile brand transcending platforms and industries, with a TV series currently in development at a major studio.

Continuing his creative journey, in 2021, Will co-founded The Babbles®, a group of animated babies designed to aid in early childhood development through engaging content.

An avid speaker and thought leader, Will has shared his insights at various industry events and festivals, showcasing his wealth of experience and expertise.

Will Maurer
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Location

Los Angeles, California, United States