Sign In

Will McGillivray

Senior Music Curator at Amazon Music

Will McGillivray is a Senior Music Curator specializing in Dance & Electronic music at Amazon Music. He is an experienced creative content strategist, programmer, producer, and curator with over 20 years of expertise in leading editorial, programming, and commercial content strategy for international media platforms, channels, and brands.

McGillivray holds a BA (Hons) in Drama from the University of Leeds, Bretton Hall. Throughout his career, he has held several key positions, including:

  • Senior Music Curator at Amazon Music
  • Digital Music Content Manager at Amazon
  • Global Programming Director at LoveLive
  • Head of Content & Programming at LoveLive
  • Creative Director at Ginx TV
  • Music Programming Manager / Acting Head of Music at MTV Networks
  • New Music Editor at MTV UK & Ireland
  • Music Editor at MTV UK

His specialties include creative direction, video programming, content strategy, digital media, live streaming, licensing & acquisition, branded content, channel management, format & IP development, digital strategy, social content strategy, music policy, editorial, and audience insight.

In addition to his role at Amazon Music, McGillivray is also a musician and producer. He gained international fame with his previous alt-pop band Nomad, whose hit track "Oh My My" peaked at #2 on the NZ Singles charts.1 He now produces music under the name Goodwill and has worked with various artists in New Zealand, including There's a Tuesday, Bexy, The Knews, and The Butlers.1

Highlights

Sep 1 · linkedin

'Belter!' Cheers for the post, Calvin. Another mighty Amazon Music Originals commission done:

Jul 26 · linkedin

Very proud that our annual summer dance blowout The Summer Sessions is now in it's fifth year on Amazon Music! For something that started as a casual conversation in London to become the globally supported behemoth that it now is still blows my mind...Our line-up is as strong as ever, and I am additionally proud of the multi-territory collaboration and support that pulled it together this year. Props to Ben Gill John Farrey for leading from the front, as well as Joëlle B. Félix Lejeune Giovanni Pasquetto Julius Froning Daniel Marques and all the other global D&E dance podsters who contributed with such enthusiasm and passion. I guess its now traditional to say 'here's to 2024'. So, that.

Related Questions

What are some of Will McGillivray's most notable projects at Amazon Music?
How did Will McGillivray transition from MTV to Amazon Music?
What specific strategies does Will McGillivray use to curate Dance & Electronic music at Amazon Music?
Can you share examples of Will McGillivray's innovative content strategies?
What inspired Will McGillivray to pursue a career in music curation?
Will McGillivray
Will McGillivray, photo 1
Will McGillivray, photo 2
Add to my network

Location

London, England, United Kingdom