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Will Page

Strategic Advisory | Author of Pivot | Former Chief Economist at Spotify and PRS for Music | Fellow of London School of Economics and Edinburgh Futures Institute

Will Page, an accomplished author and economist, gained recognition for his book 'Tarzan Economics,' also known as 'Pivot.' He is a pioneer in Rockonomics and has highlighted the impact of new media platforms like Twitch and SoundCloud on the music industry, emphasizing Glocalisation in the era of streaming services.

With a background as the former Chief Economist of Spotify and PRS for Music, Will Page has a profound understanding of the global music industry and copyright valuation. He is revered for his annual reports on the global value of music copyright and his role in preserving BBC 6Music during his tenure at PRS.

A proficient communicator, Will co-hosts the Bubble Trouble podcast and contributes to reputable media outlets such as the BBC, Financial Times, and The Economist. He holds fellowships at prestigious institutions like the London School of Economics, Edinburgh Futures Institute, and the Royal Society of the Arts.

Will Page's educational journey includes a Master's degree in Economics from The University of Edinburgh and a Bachelor's degree with Honors in Economics from the University of Strathclyde. Prior to his current roles, he held various positions at organizations like Pivotal Economics, ANALYSIS LOST PRODUCTIONS LIMITED, and The Scottish Government.

His broad expertise in economics, music industry dynamics, and media platforms, coupled with a robust professional background, showcases Will Page as a thought leader and influencer in the realms of economics, music, and digital innovation.

Highlights

Jul 22 · linkedin

I've worked across all the proposals for making royalties fairer for years, and now step forward with my own: completion: songs that are streamed in their entirety are worth more than songs that are skipped before the end.

My proposal is thorough. I leave no stone unturned in examining the strengths, weaknesses and unintended consequences and, to date, no one has said I've taken a stupid pill. And get this ... I "whack" 31 second stream fraud overnight.

Thanks to Tim Ingham and Music Business Worldwide (MBW) and to master wordsmith Sam Blake and designer Alice Clarke for making it so readable. Keep the comments constructive and I'll do my best to respond to each.

May 29 · linkedin

"You know what happened when your stock falls by 90%? That meant it fell by 80%, then it halved!" - the greatest Richard Kramer'ism of all time. We unpack that on Bubble Trouble, asking why stocks get WHACKED?

H/T Scott Galloway Bethany McLean Christopher Leonard Emma Tucker Benedict Evans James Cridland Declan Moore Acast Magnificent Noise

Will Page
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Location

London, England, United Kingdom