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Will Page

Strategic Advisory | Author of Pivot | Former Chief Economist at Spotify and PRS for Music | Fellow of London School of Economics and Edinburgh Futures Institute

Will Page, an accomplished author and economist, gained recognition for his book 'Tarzan Economics,' also known as 'Pivot.' He is a pioneer in Rockonomics and has highlighted the impact of new media platforms like Twitch and SoundCloud on the music industry, emphasizing Glocalisation in the era of streaming services.

With a background as the former Chief Economist of Spotify and PRS for Music, Will Page has a profound understanding of the global music industry and copyright valuation. He is revered for his annual reports on the global value of music copyright and his role in preserving BBC 6Music during his tenure at PRS.

A proficient communicator, Will co-hosts the Bubble Trouble podcast and contributes to reputable media outlets such as the BBC, Financial Times, and The Economist. He holds fellowships at prestigious institutions like the London School of Economics, Edinburgh Futures Institute, and the Royal Society of the Arts.

Will Page's educational journey includes a Master's degree in Economics from The University of Edinburgh and a Bachelor's degree with Honors in Economics from the University of Strathclyde. Prior to his current roles, he held various positions at organizations like Pivotal Economics, ANALYSIS LOST PRODUCTIONS LIMITED, and The Scottish Government.

His broad expertise in economics, music industry dynamics, and media platforms, coupled with a robust professional background, showcases Will Page as a thought leader and influencer in the realms of economics, music, and digital innovation.

Highlights

Nicola Tuer to leave Sony Music UK for family reasons - Music Business Worldwide
Nicola Tuer to leave Sony Music UK for family reasons - Music Business Worldwide
Primary Wave strikes ‘multi-million-dollar’ catalog deal with estate of ... - Music Business Worldwide
Primary Wave strikes ‘multi-million-dollar’ catalog deal with estate of ... - Music Business Worldwi
Will Page
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Location

London, England, United Kingdom