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Will Powers

Experienced PR and Marketing Professional in the Gaming Industry

Will Powers is a marketing and strategic planning expert in the video game development industry, with a wealth of experience working on both in-house and agency-side projects. He has a deep understanding of product and brand marketing, media outreach, and correspondence, event planning, and long-term campaign management. Will is adept at identifying strategic needs in a competitive landscape, and maximizes ROI of opportunities for his clients. Will studied Asian Studies and Japanese at the University of North Carolina at Chapel Hill and furthered his Japanese studies at 神田外語大学. Prior to his current role as Communications Director at The Story Mob, Will worked at TRUE Communications, Koch Media/Deep Silver, Bender/Helper Impact, and Sony Computer Entertainment America in various senior and executive positions.

Highlights

Aug 29 · linkedin

Every launch is special, but every once in a while, there's one that's firing on all cylinders.

This week we introduced the world to the Wolverine V3 Pro, a controller that only Razer could make - taking 20 years of world-class esports mouse R&D and putting it into the future of competitive esports gamepads. Congrats to the whole team making this launch so amazing.

PocketLint - ⭐⭐⭐⭐⭐ / Editor's Choice / "The best third-party controller I've ever used" GameSpot - "The controller is fantastic" TechRadar - ⭐⭐⭐⭐⭐/ Editor's Choice / "A must-have premium Xbox controller" Windows Central - "The closest thing we have to perfection right now" The Gamer - "Might be as good as a controller can be" COG Connected - 100/100 Dexerto - ⭐⭐⭐⭐⭐ / "The king of controllers"

Jul 24 · linkedin

Invest in people. Invest in relationships. And then, create cool shit! But most importantly, love what you do, and you'll always have fun doing it!

Related Questions

What are some of Will Powers' most notable achievements at Razer Inc?
How did Will Powers transition from The Story Mob to Razer Inc?
What specific strategies did Will Powers implement at TRUE Communications?
Can you provide examples of Will Powers' work at Koch Media / Deep Silver?
What was Will Powers' role at Sony Computer Entertainment America?
Will Powers
Will Powers, photo 1
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Experience

PR Lead, Americas at Razer Inc. since November 2021
Public Relations at Razer Inc., Communications Director at The Story Mob, various roles at TRUE Communications, Koch Media / Deep Silver, Bender/Helper Impact, and Sony Computer Entertainment America

Education

B.A. in Asian Studies / Japanese from University of North Carolina at Chapel Hill (2005 - 2008); Studied Japanese at Kwansei Gakuin University (2007)

Location

Los Angeles, California, United States