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Will Scarbrough
Vice President, Digital Transformation at VHB
Professional Background
Will Scarbrough is a distinguished leader specializing in digital transformation and analytics, with a robust history of impactful contributions across various sectors, including education, technology, and nonprofit organizations. His career is characterized by a commitment to harnessing data-driven insights to foster growth, improve operational efficiency, and enhance the overall effectiveness of organizations. Currently serving as the Vice President of Digital Transformation at VHB, Will leverages his extensive experience to guide the organization in navigating the complexities of digital innovation and transformation.
Will's previous roles showcase his versatile expertise and leadership in information systems and analytics. As the former Vice President of Impact Analytics at City Year, he played a pivotal role in utilizing data to assess and enhance educational impact, helping the organization fulfill its mission of supporting students in underserved communities. His tenure as CIO and COO at Sasaki Associates further solidified his reputation as a strategic thinker and innovator, overseeing technology initiatives that streamline processes and elevate client engagement. His experience extends to several key positions in esteemed organizations, marking him as a leader in his field with a wealth of knowledge in digital solutions.
Education and Achievements
Will Scarbrough earned his Bachelor of Arts degree from the prestigious Dartmouth College, where he cultivated a strong foundation in analytical thinking and problem-solving. This educational background has been a significant driving force throughout his professional journey, empowering him to pursue innovative solutions in complex environments.
Throughout his career, Will has taken on numerous leadership roles that reflect his commitment to advancing the missions of the organizations he serves. His time as Director of Information Systems at BELL (Building Educated Leaders for Life) exemplifies his dedication to improving educational outcomes through technology integration. Will has also made his mark in the nonprofit sector as a Co-Director at Mindsurfers.org, where he helped leverage online platforms to advance educational initiatives.
Notable Experiences and Contributions
In an earlier chapter of his career, Will served as Applications Lead on the Professional Services Operations Team at IBM, where he gained invaluable experience in managing technology solutions for diverse clients. His roles at IBM, both as Business Solutions Consultant and Technology Advisor and International Program Manager at FIRST, illustrate his technical acumen and capacity for leading large-scale projects that enhance educational programs worldwide. Furthermore, his involvement as a Lecturer at the University of Cape Town showcases his commitment to knowledge sharing and capacity building within the academic sphere.
As an accomplished Independent Consultant, Will provided expert guidance to various organizations, further solidifying his reputation as a trusted leader in the field of analytics and digital transformation. His work as Outside Program Evaluator at ORT-Tech and SAILI reinforces his dedication to fostering impactful educational initiatives by aligning program outcomes with strategic goals. Moreover, as Senior Consultant at Breakaway Solutions, Will contributed to a wide range of projects aimed at optimizing operations and enhancing client success.
Conclusion
Will Scarbrough's extensive experience and profound knowledge in digital transformation, analytics, and education have positioned him as a thought leader in his industry. With a successful track record spanning over two decades, he continues to make significant contributions to enhancing organizational effectiveness and educational equity. His ability to draw from a wealth of experiences enables him to craft innovative solutions that drive organizations toward achieving their strategic objectives effectively.
Highlights
Is your internal Data & Analytics team hitting the Boss Barrier? (Department heads pushing back on user testing or co-development with business users?)
𝗧𝗵𝗲 𝗙𝗶𝗳𝘁𝗵 𝗘𝗹𝗲𝗺𝗲𝗻𝘁 𝗼𝗳 𝗗𝗮𝘁𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀
Don’t be the emotionally distant Korben Dallas. As you navigate through data landscapes instead of space battles, your team’s success rides on finding the fifth element, and that element is surprisingly human.
Few films are as delightfully bizarre as Luc Besson's "The Fifth Element." With its dazzling visuals, quirky characters, and a plot switch inverting your expectations, it's a fitting parallel to what it takes to build a high-performance data and analytics team.
𝟭. 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗛𝗶𝗴𝗵 𝗜𝗺𝗽𝗮𝗰𝘁 𝗗𝗮𝘁𝗮 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 In the chaos of business, you can't just focus on requests as they come in; you need the "bzzzz-bzzzz-bzzzzz!" as Ruby Rhod would say - data products that really move the needle. Build a prioritization process to build the high impact products first, and the galaxy will dance to your tune.
𝟮. 𝗗𝗲𝗲𝗽𝗹𝘆 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗧𝗼𝗼𝗹𝘀 First, understanding the day to day of different departments is necessary for success. Dedicate staff to focusing on knowledge and empathy for each department. The team needs to absorb detail like LeeLoo absorbs knowledge. Second, the team must regularly experiment with the capabilities and nuances of your technology, to understand data and analytics possibilities. By fully grasping what your tools can achieve, you can solve any need when it occurs, be it a Mangalorian threat or a specific data visualization ability.
𝟯. 𝗚𝗲𝘁 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 Building repeatable methods ensures that your team can continuously improve without reinventing the wheel at every turn. A product charter format, user observation template, data preparation checklist, and data visualization standards are a start. Perhaps just this once, channel Zorg’s relentless (yet misguided) pursuit of profit and efficiency.
𝟰. 𝗖𝗵𝗲𝗰𝗸 𝗶𝘁’𝘀 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 Your team needs robust value measurement practices for your data products. Measure usage, but beyond that, measure the business outcome. After all, data without verification is like Cornelius without his holy mission—rudderless and unconvincing.
𝟱. 𝗧𝗵𝗲 𝗙𝗶𝗳𝘁𝗵 𝗘𝗹𝗲𝗺𝗲𝗻𝘁 Ah, the elusive Fifth Element! It’s not just about what users say they want; it's about mastering the art of uncovering their deeper, underlying needs. Leeloo understood empathy is crucial to saving the world. Similarly, your team must cultivate skills in product discovery. Understand that a partner’s data request is actually what they anticipate as a solution to their need. Yet you are the expert in the tools. First, dig 5-whys deep to understand the need behind the request, and then use your deep understanding of what is possible with the tools to design a better solution. So grab your multi-pass and save the world from the great evil of exactly-as-requested data products.
Omar Khawaja, Will Sullivan, Nick Zervoudis, Brian T. O'Neill, Erich Olson
