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Will Smelko
Co-founder & CEO at Ora Organic
Will Smelko is the Co-founder and CEO of Ora Organic, a company based in Austin, Texas, that specializes in providing high-quality, organic, plant-based nutrients. He has been in this role since May 2014, with a mission to transform the nutritional supplements industry by focusing on sustainably sourced ingredients and transparency in product formulation. Smelko emphasizes that Ora Organic does not create traditional supplements but rather nutrients derived from food, aiming to eliminate synthetic ingredients and misleading claims prevalent in the market.12
Background and Education
Will Smelko studied at the University of California, Berkeley, where he earned a degree in Political Science with a focus on Global Poverty and Practice from 2006 to 2011. His academic background has informed his approach to social responsibility and sustainability within his business practices.1
Previous Experience
Before founding Ora Organic, Smelko held several roles that contributed to his expertise:
- Business Analyst at Deloitte Consulting (2011-2013): He worked on strategy and process improvement for Fortune 500 companies in the healthcare and life sciences sectors.
- Co-founder of the UC Haiti Initiative (2010-2014): This initiative aimed to foster educational partnerships between the University of California and institutions in Haiti, raising significant funds for development efforts.1
Professional Philosophy
Smelko's vision for Ora Organic is driven by a commitment to health and sustainability. He aims to provide affordable, high-quality nutrients while maintaining ethical sourcing practices. His leadership reflects a desire to address the shortcomings of the supplements industry, advocating for products that genuinely support health without compromising on quality or integrity.12
Highlights
I’m excited to share that Ora Organic is partnering with Sprouts Farmers Market on a nationwide launch of Ora's Supercharged Plant Protein with Tiger Nuts.
Sprouts Farmers Market played a pivotal role in my journey to better nutrition as a consumer many years ago. So as a founder, it means a lot to me that we now are working together with them to launch this new product. Our Vanilla Supercharged Plant Protein includes tiger nuts, a nutritious superfood rich in prebiotic fibers.
This is a one-of-a-kind launch where we’re joined by 4 other fantastic fast-growing natural brands that are working together to bring this powerful, sustainable superfood to consumers.
Coming soon to a Sprouts Farmers Market near you! https://lnkd.in/gng-s-HK
#plantbased #protein #nutrition #prebiotics
Sweet Aya, Three Wishes Cereal, Bhu Foods, Mmmly
The most fun I've had at a professional sporting event was at the Major League Pickleball pro tournament this past weekend at Dreamland in Austin.
The Ora Organic team came out in full force to provide powerful, plant-based nutrition for the athletes and fans - and we had an absolute blast doing it.
Delivering the world’s best customer experience goes beyond things like customer service and lifecycle marketing. Sometimes we need to get out from behind our computer screens. We realized that all too often, there can be a serious lack of high quality and plant-based nutritional options at major sporting events. We’re excited to change that by bringing Ora’s plant-powered nutrition to the pickleball world as the Official Nutrition Partner of Major League Pickleball. We even got to sample our innovative, new Trust Your Gut Pre + Probiotic Pixies for Kids (watch this space - launching soon)!
MLP and the pro players put on an incredible show this weekend (the finals aired on CBS Sports this past Sunday evening). It’s such an amazing and fun community. We’ve got our calendars marked and can’t wait for the next major tournament in Newport Beach in August. Ora Organic will be there serving up more delicious, plant-based nutrition innovations. See y’all there!
#pickleball is life.
#plantbased #customerexperience #oraorganic
