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Will Valentine

Driving companies and executives to be relentlessly proactive; Founder of Valentine Advisors; Former Head of Comms @ Lyft, Pandora, Stop The Spread; Publisher of The Repute

Will Valentine is the founder of Valentine Advisors, established in 2020, providing a unique blend of in-house operational strength and strategic advisory services in the field of communications.

Valentine Advisors consists of a select team of top fractional Communications executives with expertise in corporate, consumer, crisis communications, employee engagement, and investor relations. The team includes former Chief Communications Officers, press secretaries, White House officials, and a comedy writer.

Valentine Advisors stands out by offering in-house operator expertise rather than traditional PR agency services. They prioritize proactive communication strategies and utilize AI and data analysis tools for forward-thinking decision-making.

Before launching Valentine Advisors, Will Valentine held key communication roles at Lyft and Pandora, earning recognition as one of the 100 most influential communicators worldwide by the Holmes Report in 2019. Will is dedicated to revolutionizing communication by integrating reputation management with data analysis.

Will Valentine's educational background includes a BA in History from Kenyon College and studies at The Branson School. He has been associated with notable organizations like Whiteboard Advisors, Monday Night Mentorship, and has held communication leadership positions at Stop the Spread, Lyft, Pandora, Visa, UBS, and Fleishman-Hillard.

Highlights

May 30 · linkedin

🚨📰 The Verdict Is In: What Former President Trump’s Trial Coverage Tells Us About Media Bias 🚨📰

https://bit.ly/3R9XOqe

In the latest edition of The Repute, we explore the world of media bias through the lens of former President Trump’s trial for campaign finance violations. Using AI to assess sentiment and bias across 500 articles from various publications, we've uncovered some surprising findings that shape public perception. Our data-driven analysis reveals:

  • Unexpected sentiment trends, even in conservative publications
  • Ideas for critically consuming news to navigate media bubbles

Don't worry, we've worked hard to avoid making this a political commentary piece. So whether you're a communications professional or news enthusiast, this edition offers insights into the complexities of media bias and its effect on major news events.

Will Valentine Publisher, The Repute Founder and Principal, Valentine Advisors

May 16 · linkedin

🚀 🦄 Latest from The Repute: “Unleashing The Unicorns: What to Expect From Press When Your Startup Hits the Billion-Dollar Spotlight” 🚀 🦄

https://bit.ly/4dBcqZ8

I'm back and in this latest edition, we're diving deep into the press outcomes for Unicorn companies—those startups that have reached the coveted $1 billion valuation mark. Building on our previous Series A guide, we analyze thousands of articles to uncover key patterns and trends that can help Unicorn CEOs navigate the complex media landscape.

Achieving Unicorn status is a monumental milestone, but what does it mean for your Comms strategy? Does it guarantee prestigious media coverage, or are there new challenges to anticipate? Our data-driven insights reveal the realities of press engagement at this critical stage.

Take a look as we explore:

  • The likelihood of landing top-tier media coverage as a Unicorn
  • The most effective topics and strategies for media engagement
  • The nuances of maintaining positive sentiment in the press

This edition is packed with practical advice and real-world data to help you make the most of your PR investments. And, as always, The Repute is absolutely free.

Read the full analysis and share your thoughts. Your feedback is invaluable!

Will

Will Valentine
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Location

San Francisco Bay Area